Workfront System Administrator Associate

Macy's•New York, NY

14h

About The Position

The Senior Manager, Workfront System Administrator serves as the strategic owner and architect of Macy’s enterprise marketing work management platform, anchored in Adobe Workfront. This role is accountable for designing, governing, and evolving the operating model that enables how marketing work is requested, prioritized, resourced, executed, integrated, and measured across Macy’s Marketing organization. This role defines platform architecture, governance frameworks, and cross-system alignment, ensuring Workfront operates as a scalable enterprise system of record that supports marketing strategy, campaign and project management, capacity planning, and operational performance analytics. This position partners closely with Marketing Leadership, Product Management, Marketing Technology, Engineering, and Business Intelligence to translate business strategy into sustainable platform design.

Requirements

7-10 years of experience in Adobe Workfront with a focus on solution architecture, governance, and enterprise platform design
3+ years of experience designing integrations using Workfront Fusion and connecting Workfront to enterprise systems via APIs (strong technical background is required)
In-depth knowledge of Adobe Workfront architecture, features, and functionalities
Experience with system integrations using Workfront Fusion, connectors, and APIs
Workfront architecture experience within a large corporation or retailer
Familiarity with marketing end-to-end lifecycle management
Proven experience designing scalable workflows, intake models, and reporting structures
Experience with reporting pipelines (e.g. Snowflake, PowerBI, Tableau, or QuickSight)
Strong ability to translate business strategy into system architecture
Experience partnering with Product, Engineering, and BI teams in a matrixed enterprise

Nice To Haves

Adobe Workfront Architect, Workfront Core Developer, or Fusion Developer certifications
Experience with Adobe Experience Cloud (AEM, Journey Optimizer, Marketo, Analytics, Target)
5+ years of marketing experience preferred
Master’s degree in Business Administration, Information Technology, or equivalent experience
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
Able to work a flexible schedule, including days, evenings, weekends, and holidays, based on department and company needs.

Responsibilities

Owns the enterprise architecture for marketing work management, including data models, object standards, workflow design, intake frameworks, and reporting structures
Defines and maintains the long-term platform roadmap, aligning Adobe’s product roadmap to Macy’s marketing strategy and operating priorities
Serves as the design authority for how marketing work is structured, governed, and scaled across portfolios, programs, and channels
Evaluates, pilots, and governs the use of AI driven capabilities within Adobe Workfront and adjacent technologies—including native Adobe in app intelligence and approved third party AI tools—to enhance workflow efficiency, intake quality, demand forecasting, reporting insights, and user productivity
Evaluates architectural tradeoffs (standardization vs. flexibility) to ensure scalability, governance, and analytical integrity
Participates in Adobe product roadmap alongside Product Management and translates it into how enhancements or system changes can benefit Macy’s
Plays a key role in Adobe Workfront supplier relationship related to system development and advancing utilization within Macy’s user groups
Leads the Workfront Governance Council, setting and enforcing enterprise standards for configuration, usage, and change management across Marketing and on partnering departmental teams
Establishes guardrails to protect data integrity, reporting accuracy, and downstream analytics
Defines configuration rules and approval paths for changes with integration or reporting impact
Acts as the final decision-maker on platform design choices that affect cross-team workflows or enterprise metrics
Directs in system implementation for functionality modules or new/existing group rollouts
Develops an annual Workfront enhancement/update plan in collaboration with Product Management and Tech that incorporates new releases from Adobe paired with current functionality
Defines enablement strategies that ensure platform adoption aligns with intended architectural design
Elevates platform literacy across Marketing by explaining why design decisions matter—not just how to use the system
Executing configuration changes (custom forms, templates, routing logic, portfolios, etc.) that are aligned to the platform’s architecture and governance standards
Managing user-level support, access, and permissions to maintain data quality, integrity, and compliance with governance models
Responding to and triaging Workfront support requests where platform expertise is required to validate business impact or architectural alignment
Conducting routine platform audits, resolving data inconsistencies, and ensuring configurations continue to support scalable reporting and workflow design needs
Conducts regular audits on system utilization and data to increase system quality, resolve inconsistencies and correct workflows
Partners with Marketing Technology and Engineering teams to ensure platform alignment and architectural compatibility across the Martech ecosystem
Designs Workfront configurations with awareness of integration impacts to data pipelines, reporting environments, and downstream execution systems
Collaborates on intake, metadata, and workflow design to support future automation and system connectivity
Partners closely with the Sr. Manager, Process Design & Optimization to translate future state marketing workflows into scalable, system enabled solutions within Adobe Workfront
Ensures that all process design and optimization efforts serve as direct inputs into platform architecture, informing how Workfront is configured, automated, and governed
Co designs end to end workflows that not only improve operational efficiency, but fully leverage Workfront capabilities—including automation, routing logic, standardized intake, metadata architecture, and system driven controls
Acts as the system translation authority, validating that newly designed processes are accurately and effectively represented through Workfront configuration, workflows, and data models
Identifies opportunities where platform capabilities can replace manual process steps, reduce handoffs, and automate decisioning through intelligent workflow design
Ensures alignment between process intent and system behavior, confirming that Workfront operates as the execution engine for agreed upon operating models rather than a point in time documentation of process
Continuously evaluates how evolving Workfront functionality can unlock additional automation and optimization opportunities, feeding insights back into future process design initiatives
Partnering with process training team in delivering training, job aids, and onboarding to support user adoption and ensure users operate in alignment with platform standards
Architects the operational data model that enables portfolio, capacity, and performance reporting
Partners with Business Intelligence to ensure Workfront metadata and configurations support reliable, scalable analytics
Owns the definition of platform KPIs and operational success metrics
Designs reports and dashboards to aid in user workflow, portfolio/program/projects, channel project types and resource management

Benefits

Competitive pay and benefits
Dynamic, inclusive environment
Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning
Leadership development
Colleague Resource Groups
Volunteer opportunities
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement