Wood Products Marketing Specialist

WeyerhaeuserSeattle, WA
Hybrid

About The Position

This position is an individual contributor role and will be based at our Seattle Headquarters, reporting to the senior manager of Wood Products marketing. The role will operate under our hybrid Flexible Work Policy, which requires employees to be in the office Tuesday, Wednesday and Thursday and allows for remote work on Monday and Friday. The Wood Products Marketing Specialist will partner with sales, business and cross-functional teams to conceptualize, develop, execute and measure marketing programs, sales tools, communications and promotions that support customer engagement and Wood Products business growth, with a focus on our Engineered Wood Products portfolio. This role will collaborate with internal creative resources and external agencies to develop high-impact marketing materials and campaigns that strengthen brand awareness and drive measurable results. The specialist will also help plan, promote and support customer-facing events, including trade shows, builder and contractor events, customer seminars, open houses and other sales engagement activities. Additionally, the role involves managing product sample and technical literature programs, ensuring materials remain current, consistent, accessible and aligned with business needs. The specialist will serve as a go-to resource for sales teams by providing timely support, identifying solutions and helping develop customized marketing materials, customer programs, business-driven sales incentives and promotional opportunities. This role will also create and coordinate a variety of customer-facing and sales-enablement materials, including print collateral, email campaigns, advertisements, promotions and region-specific marketing resources. The specialist will prioritize, coordinate and manage multiple projects simultaneously, balancing competing deadlines, stakeholders and levels of complexity while maintaining a high standard of quality and execution.

Requirements

  • 2+ years of marketing experience, including experience supporting the creation and deployment of print and digital marketing campaigns, along with customer-facing promotions.
  • Comfortable with digital and social media strategy, content development and data-driven decision-making using web-based platforms.
  • Self-motivated and able to work independently while building strong relationships across teams.
  • Comfortable asking questions, sharing ideas, and giving and receiving feedback.
  • Strong written and verbal communication skills, with exceptional attention to detail and a commitment to delivering consistent, high-quality work.
  • A good eye for effective design, and the ability to collaborate effectively with designers to develop high-impact and brand aligned marketing materials.
  • Understanding of business-to-business marketing principles, with experience in elevating brand recognition and implementing customer-focused, results-oriented marketing tactics.
  • Experience supporting the development of presentations, and supporting sales organizations through the development of marketing communications, promotions, and sales-enablement tools.
  • Familiarity of customer relationship management (CRM) platforms, email marketing programs, marketing automation tools, Adobe Creative Suite, and Microsoft 365.
  • Bachelor’s degree in marketing, communications, business or a related field.

Nice To Haves

  • Previous experience in forestry, building products, manufacturing, wholesale distribution or a related industry is welcome but not required.

Responsibilities

  • Partner with sales, business and cross-functional teams to conceptualize, develop, execute and measure marketing programs, sales tools, communications and promotions that support customer engagement and Wood Products business growth, with a focus on our Engineered Wood Products portfolio
  • Collaborate with internal creative resources and external agencies to develop high-impact marketing materials and campaigns that strengthen brand awareness and drive measurable results.
  • Help plan, promote and support customer-facing events, including trade shows, builder and contractor events, customer seminars, open houses and other sales engagement activities.
  • Manage product sample and technical literature programs, ensuring materials remain current, consistent, accessible and aligned with business needs.
  • Serve as a go-to resource for sales teams by providing timely support, identifying solutions and helping develop customized marketing materials, customer programs, business-driven sales incentives and promotional opportunities.
  • Create and coordinate a variety of customer-facing and sales-enablement materials, including print collateral, email campaigns, advertisements, promotions and region-specific marketing resources.
  • Prioritize, coordinate and manage multiple projects simultaneously, balancing competing deadlines, stakeholders and levels of complexity while maintaining a high standard of quality and execution.

Benefits

  • medical
  • dental
  • vision
  • short and long-term disability
  • life insurance
  • pre-tax Health Savings Account option which includes a company contribution
  • voluntary Long-Term Care
  • Employee Assistance Programs
  • personal volunteerism support
  • diversity networks
  • mentoring
  • training and development opportunities
  • company’s 401k plan, which includes a paid company match in addition to our annual contribution equal to 5% of your base salary
  • 3-weeks of paid vacation to use during your first year of employment
  • vacation accrual for future use after six months of employment
  • eleven paid holidays per year
  • paid parental leave for all full-time employees
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