Wirtgen Product Specialist

Murphy Tractor & Equipment•Olathe, KS

9d•Hybrid

About The Position

The Product Specialist is the technical and sales expert for Wirtgen Slipform products, Brandt Material Handling products and Brandt HydroVac products , supporting customers and sales teams through product demonstrations, training, solution-based selling, and market development efforts. This role works closely with customers, manufacturers, service, and parts teams to drive equipment sales, increase market share, and ensure long-term customer success through exceptional product knowledge and support. The Product Sales Specialist combines technical knowledge, solution selling, product demonstrations, training, and relationship management to increase market share and ensure long-term customer success for assigned product lines. This role works closely with dealership sales teams, customers, dealer partners, service, and manufacturers to deliver product demonstrations, training, and solution-based recommendations. The Product Specialist builds strong relationships, provides market insight, and helps increase market share through expert product knowledge and customer-focused support. Assigned product Lines: Wirtgen Slipform products, Cemen Tech, & Brandt product lines

Requirements

Experience in equipment sales, product support, or technical sales preferred
Strong mechanical or technical aptitude
Ability to clearly explain equipment features and applications
Strong communication, presentation, and interpersonal skills
Solution-oriented and customer-focused mindset
Self-motivated with strong organizational and time management skills
Proficient with Microsoft Office and CRM systems
Valid driver’s license
Experience in equipment sales, product specialization, or technical sales within construction, industrial, or heavy equipment industries preferred
Strong mechanical or technical aptitude with the ability to explain complex systems clearly
Proven solution-selling skills with a customer-focused mindset
Excellent verbal, written, and presentation skills
Self-motivated, organized, and able to manage multiple priorities independently
Strong problem-solving skills and professional judgment
Proficiency with Microsoft Office and standard business systems (CRM, reporting tools)
Valid driver’s license without restrictions.

Nice To Haves

Current CDL or the eligibility to obtain one is a plus and may be required for some roles

Responsibilities

Act as the product and technical expert for assigned equipment lines
Support Territory and Branch Sales Managers during customer meetings and presentations
Conduct live, on-site product demonstrations, inspections, and machine walk-arounds
Identify customer needs and recommend complete, value-driven equipment solutions
Assist with lead generation, prospecting, and opportunity development
Provide product training to customers, sales personnel, dealers, and technicians
Collaborate with service, parts, and product support teams to address customer concerns
Build and maintain strong relationships with customers, dealers, and internal teams
Represent the company and product lines at trade shows, demos, and customer events
Gather and communicate market feedback, competitive intelligence, and product insights
Track sales activity, customer interactions, and opportunities using company systems
Support achievement of regional sales, market share, and revenue goals
Maintain strong working relationships with service and parts teams
Assist in resolving customer issues and at-risk situations
Serve as a liaison between customers, sales teams, product support, and manufacturers
Communicate customer feedback and product performance concerns
Support new and used equipment sales growth within the assigned territory
Help identify and pursue new business opportunities
Conduct needs assessments and support solution-based selling
Assist with ROI and value-based discussions to support purchasing decisions
Provide customers and sales teams with technical guidance on equipment capabilities, applications, and performance
Promote the dealership, product brands, and assigned equipment lines
Stay current on product updates, competitive equipment, and industry trends
Maintain accurate customer and opportunity information in CRM tools
Deliver product and sales training to customers, sales staff, dealers, and technicians
Assist in developing training materials and best practices
Attend manufacturer training, product updates, and sales meetings as required
Assist with other duties assigned and directed by region/corporate management within the framework of Murphy Tractor and Equipment Company, Inc.’s objectives.