Wireline Marketing Manager (Routing/Switching, Security)

Altera Semiconductor•San Jose, CA

18d•Onsite

About The Position

Altera is seeking a Wireline Marketing Manager to lead marketing and technical positioning for Altera's FPGA and SoC FPGA portfolio in Routing/Switching and Security. This role requires a deep technical understanding of packet processing, traffic management, and security appliance architectures, combined with the ability to create compelling technical content and messaging for internal and external audiences. The manager will own business metrics related to market opportunity and performance, acting as a subject matter expert and technical storyteller to translate complex networking and security concepts into clear, differentiated marketing narratives. This role collaborates with Sales, Field Applications Engineers, Product Planning, and Engineering teams to define go-to-market strategies and partners with other vertical marketing managers to ensure consistent messaging across the Wireline portfolio.

Requirements

10+ years in networking and/or security infrastructure, with hands on experience in routing, switching, or security appliance architectures.
Working knowledge of ASIC/ASSP replacement and augmentation (I/O expansion, feature addition), traffic management, and hardware offload for CPU intensive security functions.
Working knowledge of security and crypto standards such as MACsec, IPsec, AES-GCM, and post quantum cryptography.
Familiarity with relevant IEEE Ethernet standards (e.g., 100GE, 400GE, 800GE).
Experience with FPGA based development for networking or security platforms.
Experience with TAM/SAM analysis and business KPI tracking in a technology or semiconductor market.
Demonstrated ability creating technical marketing content for technical and executive audiences.
Strong written and verbal communication skills, able to simplify complex concepts without losing accuracy.
Experience engaging customers, partners, or industry forums in a technical marketing or field facing role.
Comfortable operating cross functionally across Engineering, Product Planning, and Sales.

Nice To Haves

Working knowledge of OTN/Transmission (framing, FEC, DCI) and/or PON/Access (XGS-PON, NG-PON2, Cable/DOCSIS), useful for candidates who may grow into broader Wireline scope over time.
Advanced degree a plus.

Responsibilities

Build and maintain TAM/SAM models for Altera's Routing/Switching and Security sub-segments.
Own Wireline KPI targets for these segments, including design wins, pipeline, and market share.
Report market sizing and KPI trends to leadership to guide investment priorities.
Develop white papers, solution briefs, blogs, and technical presentations covering Altera's Agilex based routing, switching, and security solutions.
Translate complex packet processing, ASIC/ASSP replacement and augmentation, and hardware offload concepts into clear messaging for technical and business audiences.
Create sales enablement collateral and competitive positioning materials highlighting Altera's FPGA performance per watt, features, and time to market advantages.
Ensure technical accuracy across published content, aligned with Altera's product and IP roadmap.
Partner with Sales and FAEs on RFIs, RFPs, and technical evaluations for complex networking and security engagements.
Support customer opportunities worldwide, becoming the sales and field go-to partner for Routing/Switching and Security.
Represent Altera at industry events, standards forums, customer briefings, and trade shows.
Support customer facing presentations, workshops, and architecture discussions on networking and security systems.
Gather voice of customer insights to inform messaging and go to market priorities.
Translate Altera's FPGA/IP capabilities into market relevant narratives for Sales, Engineering, Product Marketing, and Planning.
Develop competitive analyses and market landscape updates on Routing/Switching and Security.
Contribute to product launch planning and messaging frameworks.
Feed field and customer intelligence into product roadmap discussions.
Support press releases, analyst briefings, and joint marketing with ecosystem and partners.
Contribute to developer and ecosystem marketing, demand generation, and digital marketing orchestration for the Wireline vertical.
Share insights on regulatory trends, standards evolution, and emerging technologies with internal stakeholders.