Wholesale Strategy Manager

Curaleaf•Stamford, CT

21h•$142,000 - $159,000•Onsite

About The Position

The Manager, Commercial Strategy (Wholesale) serves as the strategic architect of the company’s long-term wholesale growth engine. This role operates at the intersection of market evolution, brand equity, and commercial scalability—ensuring enterprise strategy translates into sustainable, multi-year market leadership. Moving beyond day-to-day tactical execution, this leader acts as the "Visionary of Wholesale," partnering cross-functionally with Pricing, Planning, and Brand leadership to ensure the wholesale business is scaled for long-term growth as markets mature. The role is focused on shifting the organizational needle toward building enduring brands and creating repeatable frameworks that protect margin and market share in a rapidly evolving landscape. This position is designed for a high-level strategist who combines consulting-grade rigor with commercial foresight and thrives in a complex, regulated environment.

Requirements

Education: Bachelor’s degree in Business, Economics, Finance, or related field.
Experience: 4+ years of experience in Management Consulting, Commercial Strategy, or Corporate Planning within the CPG, beverage, or alcohol industries.
Strategic Mindset: Proven ability to apply structured, consulting-led frameworks to complex commercial problems and "zoom out" to identify long-term trends.
Analytical Power: Advanced proficiency in financial modeling and BI tools (Tableau, Power BI); ability to translate macro-data into a cohesive long-term vision.
Influencing Skills: Demonstrated ability to drive cross-functional alignment and advocate for commercial priorities at the executive level.
Travel & Presence: Ability to travel up to 25%; on-site presence required in Stamford, CT or Wakefield, MA.

Responsibilities

Market Evolution Mapping: Lead the development of long-term wholesale go-to-market frameworks that anticipate market maturation and shifting regulatory dynamics.
Scalable Growth Architecture: Design and refine national playbooks for market entry and expansion, ensuring the wholesale business model is built for efficient, enterprise-level scaling.
Portfolio Health: Ensure wholesale strategy is aligned with long-term revenue objectives, moving from reactive "hit lists" to proactive, multi-year growth planning.
Brand Building Focus: Drive the shift toward brand-centric wholesale execution, ensuring pricing, distribution, and product mix reinforce long-term brand equity over short-term volume.
Strategic Value Creation: Partner with Brand and Marketing teams to develop commercial strategies that differentiate our portfolio in a crowded third-party retail environment.
Strategic Liaison: Serve as the primary bridge between the Commercial organization and Finance/Operations to align long-term inventory allocation and capital investment with growth targets.
Executive Enablement: Act as the strategic lead in internal corporate forums, providing the "top-down" analytical narratives that allow Sales leadership to focus on high-level account development.
Framework Innovation: Own the high-level design and optimization of the New York Incubator Program, establishing the scalable "gold standard" for retailer health and program performance.
Performance Benchmarking: Define the long-term KPIs and success metrics that measure the health of the wholesale ecosystem and the efficacy of our brand-building efforts.