Wholesale Produce Sales Manager - Food Service & Grocery Distribution
Premier ProduceOne•Rowlett, TX
•$110,000 - $130,000•Hybrid
About The Position
We are seeking an experienced Wholesale Produce Sales Manager to lead B2B sales and grow our customer base across the Northeast U.S. This role suits a results-oriented sales professional with deep roots in the fresh produce, perishable foods, or food distribution industry, who thrives in a fast-paced, relationship-driven environment. Ideal candidates have an established network among grocery chains, food service distributors, and restaurant groups in New York, New Jersey, Connecticut, Massachusetts, and surrounding markets.
Requirements
- 5+ years of sales experience in fresh produce, perishable foods, or food distribution
- Proven track record meeting or exceeding wholesale sales targets
- Strong knowledge of fresh produce commodities, seasonality, and supply chain dynamics
- Excellent negotiation, communication, and presentation skills
- Ability to manage multiple accounts and priorities in a time-sensitive, fast-paced environment
- Proficiency with CRM software (e.g., Salesforce) and Microsoft Office Suite
- A valid driver's license and reliable transportation are required.
Nice To Haves
- Established network of wholesale buyers, food service operators, or food and beverage manufacturers in the Northeast U.S.
- Existing relationships with buyers at Hunts Point, New England Produce Center, or other regional terminal markets
- Experience managing or mentoring a sales team
- Bachelor's degree in Business, Agriculture, Food Science, or a related field
- Familiarity with USDA grading standards and food safety regulations (e.g., FSMA)
- Knowledge of regional seasonal demand patterns and Northeast-specific produce varieties
Responsibilities
- Develop and execute a wholesale sales strategy to hit revenue and volume targets across the Northeast, with a focus on New York City, Boston, Hartford, and surrounding metro markets
- Build and grow relationships with grocery chains, food service distributors, restaurant and hospitality groups, food and beverage manufacturers, and university/hospital dining and school programs
- Leverage knowledge of regional distribution hubs — including the Hunts Point Produce Market (Bronx, NY) and the Boston Market Terminal — to support purchasing and logistics
- Prospect and onboard new wholesale accounts while growing share of wallet with existing customers
- Negotiate pricing, contracts, and volume commitments in line with company margin goals
- Monitor market conditions, commodity pricing, and competitor activity to guide sales decisions
- Partner with procurement, operations, and logistics teams on accurate, on-time order fulfillment across a multi-state territory
- Deliver weekly and monthly sales forecasts, pipeline reports, and account performance updates to leadership
- Resolve customer issues related to product quality, delivery, or billing promptly and professionally
- Represent the company at regional trade shows and industry events, including New England Produce Council and Mid-Atlantic food industry conferences
Benefits
- Competitive base salary commensurate with experience
- Performance-based incentive pay structure
- Health, dental, and vision insurance
- Paid time off and company holidays
- Opportunities for advancement within a growing organization
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
