Wholesale Content Management Associate

Truist Bank•Atlanta, GA
•Onsite

About The Position

The Wholesale Content Management Associate is responsible for consistent execution of content delivery while supporting field adoption and enhancing the user experience across key platforms. This role works to drive alignment across Wholesale marketing, client engagement, sales enablement, and digital engagement channels. This role plays a critical role in connecting Wholesale intellectual content initiatives with Teammate Enablement priorities to optimize tools and communications.

Requirements

  • College degree or equivalent education and related training or experience
  • 3-5 years of experience within consulting, business management, or financial services organization
  • Ability to present data and business considerations in a structured manner.
  • Advanced proficiency with MS Office tools, especially Excel, PowerPoint, and Word.
  • Demonstrated understanding of business and technology organization, resources, priorities, needs and policies.

Nice To Haves

  • Excellent communication skills, with the ability to translate strategy into actionable plans
  • Experience in marketing, sales enablement, and/or digital engagement within a Wholesale or financial services environment
  • Demonstrated ability to manage cross-functional initiatives and influence stakeholders
  • Strong organizational and prioritization skills in a fast-paced environment
  • Analytical mindset with experience using data to drive decisions and measure success.

Responsibilities

  • Partner with cross-functional stakeholders to integrate content distribution, messaging, and tools across the Wholesale organization
  • Drive alignment across Wholesale marketing, sales enablement, and line-of-business initiatives to ensure a cohesive strategy and consistent execution
  • Gather feedback from sales partners to continuously improve content effectiveness
  • Support sales teams with relevant, timely, and actionable marketing content and tools
  • Track and report on platform utilization and engagement metrics, identifying opportunities for improvement
  • Create custom reports and dashboards where native reporting is insufficient
  • Partner cross‑functionally to ensure reporting consistency, transparency, and actionability
  • Establish and manage data insights and reporting views leveraged by Marketing, Sales Enablement, and key business partners
  • Drive adoption through proactive communication, education, promotion, and enhancements
  • Promote sales enablement platform capabilities – best practices and new features
  • Support ongoing content refreshes, ensuring accuracy, relevance, and usability
  • Manage quarterly attestations and governance requirements
  • Enhance user experience design to improve navigation and engagement
  • Manage the Connection Support email inbox, providing timely responses and issue resolution
  • Deliver user support, including troubleshooting, guidance, and training
  • Enable subscriptions, bulk communication execution, and other platform features to streamline content distribution process

Benefits

  • medical
  • dental
  • vision
  • life insurance
  • disability
  • accidental death and dismemberment
  • tax-preferred savings accounts
  • 401k plan
  • vacation
  • sick days
  • paid holidays
  • defined benefit pension plan
  • restricted stock units
  • deferred compensation plan
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