Wholesale Account Manager - WA

Seeking Health • Bellingham, WA

5d • Onsite

About The Position

The Wholesale Account Manager is responsible for the growth of Seeking Health’s wholesale channel and nurturing all relationships within it. The primary focus is on expanding revenue from existing customers, acquiring new accounts, and building lasting partnerships. This role also involves overseeing a small wholesale department, ensuring the team adheres to contract terms, pricing policies, and account requirements. A key strategic goal for this position is to open the brick-and-mortar retail channel, which Seeking Health does not currently serve. The ideal candidate will have established relationships with retail buyers, distributors, or brokers and can leverage these to scale the brand into this new channel.

Requirements

• 7+ years of experience in wholesale account management, business development, or B2B sales.
• Established, active relationships with buyers, distributors, or brokers in the brick-and-mortar retail space.
• Demonstrated ability to convert relationships into shelf placement for a brand new to the channel.
• Demonstrated success growing revenue within an existing account base and retaining accounts over the long term.
• Demonstrated success prospecting and closing new business against measurable targets.
• Experience managing, coaching, and developing direct reports.
• Ability to read, review, and understand contracts, pricing terms, and account agreements.
• Genuine relationship-building instincts: curious about customers' businesses and motivated by their success.
• Highly motivated and self-directed, with excellent business development skills across prospecting, qualifying, pitching, negotiating, and closing.
• Excellent verbal and written communication, including confident presentation to buyers, in person or remotely.
• Working understanding of wholesale pricing, margin structure, and terms.
• Proficient with CRM and office software, quick to learn new systems, and comfortable building and acting on sales reports.
• Excellent organizational skills and attention to detail, with the ability to meet deadlines and work independently.
• Passionate about customer care and about health and helping others.
• Willing to give and receive constructive feedback.

Nice To Haves

• Experience in the dietary supplement, nutraceutical, natural products, or health and wellness industry.
• Working knowledge of distributor and broker models, retailer onboarding requirements, and retail margin, slotting, and promotional expectations.
• Experience administering minimum advertised price (MAP) policy, managing channel conflict, and building sales collateral and customer training materials.

Responsibilities

• Own wholesale channel growth and deliver against annual revenue and retention targets.
• Build durable relationships across all designated account tiers with a consistent cadence of proactive touches and order follow-up.
• Grow revenue within the existing base through additional SKUs, locations, larger orders, and increased order frequency.
• Serve as a trusted advisor on product selection, formulation, and merchandising, maintaining expert knowledge of Seeking Health product lines.
• Monitor account health, including order frequency, average order value, and lapsed accounts; intervene early and resolve issues quickly.
• Gather and relay customer feedback to inform product, packaging, and program decisions.
• Prospect, qualify, and close new wholesale accounts; maintain a qualified pipeline with current CRM records and accurate forecasting.
• Prepare and deliver persuasive pitches, proposals, and product presentations.
• Negotiate pricing, terms, minimums, and promotional support within approved margin guidelines.
• Complete due diligence on new account applications accurately and efficiently, keep account documentation current, and onboard new accounts.
• Open the brick-and-mortar retail channel from the ground up, leading with existing buyer, distributor, and broker relationships.
• Build and execute a phased plan that prioritizes target retailers and scales from first doors to sustained distribution.
• Partner with Marketing on retailer-facing tools including line sheets, sell sheets, training materials, and merchandising recommendations.
• Drive sell-through as well as sell-in once retail accounts are established.
• Network actively, represent Seeking Health at trade events and buyer showcases, and keep abreast of trends, competitor activity, and pricing.
• Lead, coach, and develop a small wholesale department: set priorities and clear performance expectations, hold regular one-on-ones, model a relationship-first approach, and build department capacity.
• Read, understand, and train the department on contract terms, pricing policy, and account requirements; enforce pricing and contract compliance.
• Manage the approval process for pending orders and place orders received through the CRM system.
• Generate and analyze reports covering revenue, retention, reorder rates, and pipeline, and act on the insights.
• Prepare and present results, forecasts, and channel strategy to the CEO regularly.
• Manage the wholesale account annual audit process and keep accurate records.
• Partner with Operations, Fulfillment, and Marketing on forecasting, inventory availability, and on-time delivery.
• Adhere to Seeking Health's Core Values and perform other duties as assigned.

Benefits

• Medical, dental, and vision insurance, with Seeking Health contributing 100% of the employee premium
• 401(k) retirement plan with a company match of up to 6%
• Paid time off
• Paid holidays
• Paid sick leave
• Employee product discount
• Life and/or disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed