Website & SEO/AEO Manager

Tierpoint•,
•$83,000 - $133,026•Remote

About The Position

We are looking for an experienced Search Engine Optimization professional to join the digital marketing team to build a world-class SEO function that will accelerate growth and brand awareness.

Requirements

  • B2B technology organizations highly preferred
  • A strong track record of building successful SEO programs from the ground up
  • In-depth knowledge of all aspects of SEO, including technical, content development, link-building, keyword research, programmatic SEO, and more
  • Familiarity with SEO tools and platforms such as Google Analytics, SEMRush, Ahrefs, Content Harmony, and Screaming Frog - with a desire to drive the implementation of the right tools at TierPoint
  • Experience in WordPress to ensure compatibility, security and performance optimization
  • Self-starter who can make proactive strategies a reality through cross-functional programs
  • A passion for data with an ability to extract actionable insights from multiple data sources
  • Adequate professional experience and knowledge to perform Job Responsibilities
  • Excellent verbal, written, and interpersonal skills
  • Ability to prioritize and organize effectively
  • Ability to work on multiple projects simultaneously
  • Ability to work both independently and with others
  • Ability to operate in a fast moving, team-oriented, collaborative environment with tight deadlines
  • Proficiency in using MS Office Suite and Windows-based computer applications

Nice To Haves

  • 5+ years of experience in SEO
  • Prior experience particularly in the data center industry

Responsibilities

  • Build the SEO strategy for TierPoint, including technical optimizations, programs, content strategy, and measurement.
  • Monitor and analyze SEO channel performance and maintain reporting on overall performance, traffic, conversion, and keyword rankings.
  • Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance.
  • Continually conduct keyword research to uncover new opportunities based on market trends and the evolution of the TierPoint products and services lineup.
  • Perform content audits to advise content creators on what content to create and when and provide insights updates to old content and when to consolidate or remove content.
  • Optimize user journeys to improve conversion rates by analyzing website performance, A/B testing landing pages, and refining CTAs and content
  • Build and maintain a detailed content roadmap for the company website, tierpoint.com, ensuring timely and high-quality delivery of initiatives to drive organic traffic growth.
  • Execute continuous on-page SEO audits, identify improvement areas, and partner with content, product marketing, and digital marketing to make those improvements.
  • Be the SEO expert for the company, continually monitoring traffic and impacts of algorithm changes, AI advancements, market dynamics, etc.
  • Work closely with product marketing, digital, content, and more to enable all teams with SEO knowledge and best practices, helping to amplify SEO efforts further.
  • Provides quality internal and external customer service surrounding the Company values.
  • Other duties as assigned.

Benefits

  • Pay equity and transparency
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