Website Production Specialist

Banner Health•Phoenix, AZ

2d•Hybrid

About The Position

Bring Banner Health’s digital experience to life as a Web Content Specialist, building and maintaining user-friendly, accessible, and engaging web pages. You’ll manage website updates and landing pages, ensuring content is accurate, mobile-friendly, optimized for search, and aligned with brand standards. Partner with UX, content, and marketing teams to bring designs to life, troubleshoot issues, and deliver a seamless online experience. If you’re tech-savvy, detail-oriented, and passionate about creating great digital experiences, this role is a great opportunity to make an impact. POSITION SUMMARY This position is responsible for the execution of website content updates, landing page builds, and website maintenance for Banner Health's digital properties. Serves as the hands-on resource who translates content and design requirements into functional, user-friendly web pages that align with Banner Health's brand standards, accessibility requirements, and user experience best practices. This role works within Banner Health's content management system (CMS) to build, update, and maintain website content, ensuring all web pages are optimized for performance, search engines, mobile responsiveness, and accessibility compliance. This role serves as a resource for the Consumer Digital Engagement team, providing guidance on CMS capabilities, feasibility, and best practices for web content implementation.

Requirements

Bachelor's degree in Digital Media, Communications, Marketing or related field, or equivalent combination of education and experience.
Minimum of four years of experience in CMS authoring, website production, or related technical role.
Hands-on experience with enterprise content management systems (e.g., Adobe Experience Manager, Sitecore, or similar platforms). Proficiency with CMS authoring tools, templates, and components.
Basic knowledge of HTML, CSS, and responsive web design principles.
Experience with website quality assurance testing and troubleshooting.
Knowledge of web accessibility standards (WCAG) and implementation techniques.
Understanding of SEO best practices and website optimization.
Experience with cross-browser and cross-device testing.
Strong attention to detail with ability to ensure technical accuracy.
Ability to manage multiple website projects simultaneously.
Strong problem-solving skills and ability to troubleshoot CMS issues.
Effective communication skills for collaborating with non-technical stakeholders.

Nice To Haves

Master's degree in Digital Media, Communications, Marketing, or related field.
Healthcare industry experience.
Advanced experience with Adobe Experience Manager or other enterprise-level CMS platforms.
Experience with CMS workflow management and content governance.
Experience implementing forms and marketing automation integrations within CMS.
Experience training others on CMS authoring best practices.
Knowledge of HIPAA compliance requirements for healthcare websites.
Familiarity with web analytics platforms (e.g., Adobe Analytics, Google Analytics).
Certification in web accessibility (e.g., IAAP CPACC or WAS).
Additional related education and/or experience preferred.

Responsibilities

Executes website content updates and landing page builds within Banner Health's content management system. Implements approved content and designs to create new web pages or update existing pages. Ensures all website updates align with brand standards, accessibility requirements, and user experience best practices. Manages website projects from technical build through quality assurance and publishing.
Conducts quality assurance testing for all website updates and new page builds. Tests website functionality, responsive design across devices, browser compatibility, form functionality, link accuracy, and accessibility compliance. Identifies and resolves technical issues before publishing. Ensures all website content meets Banner Health's quality standards and regulatory requirements.
Optimizes website content for search engines, performance, and user experience. Implements SEO best practices including meta descriptions, header tags, image optimization, and URL structures. Ensures website pages load quickly and perform efficiently. Optimizes content structure and navigation for intuitive user experiences.
Maintains website content accuracy and freshness across Banner Health's digital properties. Monitors website content for outdated information, broken links, and technical issues. Performs regular website maintenance and content updates. Coordinates with content owners to ensure website information remains current and accurate.
Collaborates with UX designers, content strategists, and marketing technology specialists on website projects. Translates design mockups and wireframes into functional web pages. Partners with Senior Consultant, Marketing Technology & Data Activation to implement tracking, forms, and technical integrations. Works with content team to ensure content is implemented accurately and effectively.
Ensures website accessibility compliance with WCAG guidelines and regulatory requirements. Implements accessible design patterns, alternative text for images, proper heading structures, keyboard navigation, and screen reader compatibility. Conducts accessibility testing and remediates issues to ensure Banner Health's website is accessible to all users.
Provides technical guidance and support to Consumer Digital Engagement team on website capabilities and best practices. Advises on technical feasibility of website requests. Recommends solutions for technical challenges. Shares knowledge of CMS functionality, web development best practices, and emerging web technologies.
Stays current on web development trends, CMS platform updates, accessibility standards, and digital best practices. Continuously develops technical skills and knowledge. Applies new techniques and technologies to improve website quality and efficiency. Participates in training and professional development opportunities.