Website Optimization Specialist

CoreWeave•Sunnyvale, CA

2d•$98,000 - $143,000•Hybrid

About The Position

Reporting to the Director of Website Strategy, the Website Optimization Specialist will own the strategy and execution of website experimentation and optimization within Webflow. This role will lead the management of Webflow Optimize (or equivalent experimentation platforms) and oversee the testing roadmap to improve user engagement, conversion, and overall site performance. The Website Optimization Specialist will partner closely with Product Marketing, Campaign Management, and Web Development teams to plan, execute, and measure website A/B tests, while also supporting web content updates, landing page builds, and campaign launches in Webflow. This role is perfect for someone who thrives at the intersection of data-driven marketing and technical web execution. Day to day, you’ll design and run experiments to optimize site experiences, interpret performance data, and recommend improvements to increase conversions. You’ll collaborate with cross-functional teams to bring new campaigns and product launches to life through well-structured, optimized web content. As a Webflow CMS expert, you’ll ensure all pages are high-performing, visually cohesive, and built to support SEO and analytics best practices

Requirements

3+ years of experience in website optimization, digital marketing, or web development, preferably in a fast-paced or growth-oriented environment
Proficiency in A/B testing and personalization tools such as Google Optimize, VWO, or Optimizely
Hands-on experience with Webflow, Wordpress, AEM or other Enterprise CMS platforms (CMS, Designer, and publishing workflows)
Strong understanding of UX principles, conversion rate optimization (CRO), and analytics frameworks
Ability to analyze website performance metrics and translate data insights into actionable optimization recommendations
Familiarity with Google Analytics 4, Tag Manager, and SEO fundamentals
Excellent project management skills — comfortable juggling multiple tests and web updates simultaneously

Nice To Haves

Experience collaborating with design and development teams to implement tests and page builds
Understanding of marketing automation and campaign lifecycle processes
Basic proficiency in HTML, CSS, and JavaScript for Webflow or A/B test setup
Exposure to B2B marketing or enterprise SaaS environments

Responsibilities

Own the strategy and execution of website experimentation and optimization within Webflow.
Lead the management of Webflow Optimize (or equivalent experimentation platforms) and oversee the testing roadmap to improve user engagement, conversion, and overall site performance.
Partner closely with Product Marketing, Campaign Management, and Web Development teams to plan, execute, and measure website A/B tests
Support web content updates, landing page builds, and campaign launches in Webflow.
Design and run experiments to optimize site experiences
Interpret performance data, and recommend improvements to increase conversions.
Collaborate with cross-functional teams to bring new campaigns and product launches to life through well-structured, optimized web content.
Ensure all pages are high-performing, visually cohesive, and built to support SEO and analytics best practices