Growth Manager, Website Optimization

Athena • Wilmington, NC

1d

About The Position

Athena is redefining how ambitious people scale their impact. Through a powerful pairing of executive assistants and software, we empower founders, investors, and executives to delegate better, focus on what matters, and move faster. We're scaling quickly, and our Growth team is at the center of that mission. The Role We're looking for a CRO Specialist/Manager to lead conversion optimization across the website. This is a high-impact, execution-first role focused making our website a high-performing conversion engine through funnel analysis, A/B testing and conversion rate optimization from site visit to sign up and down the funnel to closed won deals. You’ll work closely with Data, Marketing, and Tech teams to build landing pages, run experiments, and optimize lead forms.. You’ll also be the go-to for measuring test impact and uncovering insights in user behavior and funnel performance. This role requires a blend of technical expertise, strategic understanding and project management. This is an IC role with real ownership. You’re not managing vendors, you’re setting up web foundations, A/B tests, pulling data, and driving results.

Requirements

• Conversion-Focused Mindset: Deep understanding of what drives user behavior, decision-making, and conversion across B2B & B2C funnels.
• Experimentation & Testing: Proficient in designing and executing A/B and multivariate tests with a hypothesis-driven approach to drive funnel improvements.
• Web & Landing Page Tools: Skilled in tools like Webflow, HubSpot, Figma, and various platforms for building, iterating, and optimizing marketing pages.
• Data Analysis & Reporting: Strong working knowledge of GA4, heatmap tools, A/B testing tools and funnel analysis frameworks.
• Cross-Functional Communication: Able to work seamlessly with designers, developers, and marketers to execute fast, high-quality experiments.
• Form Optimization: Experience improving form UX, multi-step flows, and CTAs to increase conversion without sacrificing lead quality.
• Copy & UX Sensibility: Strong instincts for landing page structure, value prop clarity, and messaging hierarchy to influence user actions.
• Autonomous Execution: Comfortable owning a roadmap, setting priorities, and driving projects from idea to insight with minimal oversight along with enough technical knowledge to QA your own experiments and speak with devs effectively.
• Project & Team Management: Skilled in managing multiple work streams, external agencies, and internal stakeholder priorities.
• Technical Expertise: Familiarity with frontend technologies (HTML, CSS, JavaScript) and CMS platform. Expertise in analytical platforms and A/B testing tools.
• Experience 6+ years in a CRO, web, or digital product role at a high-growth tech company or agency
• Proven track record owning conversion initiatives from traffic generation through lead capture and handoff to sales or lifecycle teams.

Nice To Haves

• Familiarity with SQL for pulling test data, funnel metrics, or user cohorts from tools like BigQuery or Snowflake.
• Experience working with a product or service that involves human-in-the-loop operations (e.g. assistants, services, coaching)

Responsibilities

• Conversion Rate Ownership: Own the strategy and execution of conversion rate optimization across the website, from initial site visit to closed won deal.
• Landing Page Optimization: Collaborate with our designers and developers to build and test high-converting landing pages using Webflow and Figma. Continuously refine layouts, copy, CTAs, and visual elements to maximize engagement.
• Experimentation & Testing: Launch and manage A/B and multivariate tests across web journeys. Use a hypothesis-driven approach to validate ideas and drive measurable lifts in conversion rates.
• Analytics & Insights: Use data to identify and prioritize enhancements. Develop journey maps and analyze performance using GA4, heatmaps, session recordings, and funnel data to identify drop-off points and opportunities. Own reporting on test results and experiment impact cross-functionally.
• Lifecycle Funnel Support: Partner with lifecycle marketing to optimize conversion through email flows and nurture sequences. Test form steps, email cadences, and CTA placement to improve lead quality.
• Cross-Functional Collaboration: Build scalable processes and workflows. Work closely with Marketing, Tech, Product teams to ensure seamless test implementation and shared visibility into funnel performance as well as identify and execute cross-functional opportunities for new features to drive growth..
• Performance Reporting: Build clear dashboards and documentation to track conversion rates, share learnings, and inform prioritization.
• Industry Expert: Stay up-to-date on digital trends and industry best practices to keep the website high performing, responsive and compliant.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed