Content Optimization Specialist

Conference Catalysts • Orlando, FL

2d • $64,000 • Remote

About The Position

The Content Optimization Specialist is responsible for improving website content performance through search engine optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), content design and structure, layout optimization, and conversion-focused messaging. This role ensures that website content is discoverable across both traditional search engines and AI-driven discovery platforms, while remaining clear, well-organized, and aligned with user goals and business objectives such as registrations, inquiries, downloads, and membership engagement.
This position focuses on optimizing existing and new content for search visibility, user engagement, and conversion performance. This includes structured data implementation, Core Web Vitals coordination, and adapting content strategy as search technology evolves. While the role does not primarily own core web infrastructure, the ideal candidate can suggest and, when skillsets allow, directly implement technical improvements that enhance content effectiveness.
The Content Optimization Specialist works at the intersection of Digital Solutions, Marketing, and client teams to implement and manage content improvement campaigns, manage internal content update requests, communicate visual and structural recommendations, and ensure content quality and consistency across client websites. The ideal candidate combines SEO/AEO/GEO expertise with strong editorial judgment, and understands how content organization and messaging influence user behavior.

Requirements

• Associate’s degree in web design, marketing, or related field. Or relevant combination of education and experience.
• 4-6 years of experience in web design, engineering, or related fields.
• 2+ years of experience in SEO, content optimization, or digital content strategy roles.
• Demonstrated experience applying on-page SEO best practices to improve website performance.
• Strong understanding of how content structure and messaging impact search visibility and user conversion.
• Excellent writing and editing skills with strong attention to clarity, tone, and accuracy.
• Ability to manage multiple content requests and deadlines simultaneously.
• Experience working within CMS environments to update and manage website content.
• Ability to collaborate effectively with marketing, product, and technical teams.
• Proficiency in analytics and SEO tools (such as Google Analytics, Google Search Console, Semrush, or Ahrefs) used to evaluate content performance, track KPIs, and identify optimization opportunities.
• Ability to interpret performance data and translate findings into actionable content recommendations.
• Familiarity with AI-driven search platforms and how content optimization strategies are evolving to address them.
• Familiarity with structured data markup (Schema.org) and its role in enabling rich search results.
• Working knowledge of HTML, CSS, and JavaScript fundamentals to understand content-related changes, interpret page structure, and collaborate more effectively with development teams on technical SEO improvements.

Nice To Haves

• Bachelor's degree in web design, marketing, or related field. Or relevant combination of education and experience.
• Experience optimizing websites for professional associations, events, or membership organizations.
• Familiarity with accessibility and readability best practices for web content.
• Experience supporting conversion-focused landing pages or campaign content.
• Exposure to UX writing or content strategy practices.
• Experience working with distributed or international stakeholder teams.
• Familiarity with marketing automation or CRM-connected website workflows.
• Experience using front-end templating languages and frameworks such as Vue, Blade, Twig, or Antlers, and utility-first CSS frameworks like Tailwind, enabling direct implementation of structured data, metadata, and content optimizations within page templates.

Responsibilities

• Apply on-page SEO best practices including keyword optimization, metadata, heading structure, internal linking, readability, and structured data markup (Schema.org) to improve search visibility and enable rich results.
• Optimize content for both traditional search engines and AI-driven platforms (ChatGPT, Perplexity, Google AI Overviews) by ensuring clear, authoritative, and well-sourced information that can be accurately summarized and cited.
• Structure content to support defined conversion goals such as event registrations, downloads, contact inquiries, and membership actions while maintaining natural language patterns that perform well in voice search and conversational queries.
• Conduct routine content audits to identify optimization opportunities, content gaps, and pages at risk of losing visibility to AI-generated answers. Recommend updates that add unique value, original research, or expert perspective.
• Monitor and improve Core Web Vitals, page speed, and mobile experience as ranking factors, coordinating with development teams on technical improvements.
• Track search landscape changes including algorithm updates, new SERP features, and the growing influence of AI answer engines. Adapt content strategy to maintain visibility across evolving discovery channels.
• Maintain SEO/AEO/GEO standards across all content updates, ensuring consistent implementation of best practices while building topical authority and E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness).
• Execute and coordinate content updates across websites, including page copy revisions, metadata updates, internal links, and calls-to-action.
• Manage incoming internal content requests and prioritize updates based on impact and project timelines.
• Ensure editorial consistency, tone, clarity, and messaging alignment across website content.
• Perform quality assurance checks after updates to confirm correct implementation, functioning links, and accurate content display.
• Provide guidance on content hierarchy and page structure to improve clarity and scanability (e.g., section ordering, above-the-fold content priorities).
• Recommend improvements to content modules, page layouts, or recurring patterns based on performance trends and stakeholder needs.
• Collaborate with web and development colleagues to implement content and visual design improvements.
• Monitor and report on performance indicators connected to content efforts, such as search visibility, engagement metrics, and CTA interactions.
• Use performance insights to recommend future optimization opportunities and content updates.
• Analyze website analytics and search performance data to measure progress against key performance indicators (KPIs) such as organic traffic, keyword rankings, click-through rates, and conversion metrics. Use insights to inform content priorities and demonstrate continuous improvement over time.

Benefits

• Comprehensive Medical, Dental & Vision Insurance (Full employee premiums covered by Conference Catalysts).
• Health Flexible Spending Account (FSA) for eligible health & wellness expenses.
• 401(k) Retirement Plan following the 90-day onboarding period (Conference Catalysts matches dollar for dollar, up to 5% of employee deferrals).
• Uncapped flex time off following the 90-day onboarding period.
• 14 paid company holidays.
• Voluntary Life and AD&D insurance.
• Individual professional development budget.
• Annual office discretionary budget.
• Annual swag store budget.
• Monthly gym membership reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree