Website Manager | Salary - Corporate Accounting Office
About The Position
The Website Manager oversees and optimizes websites across a dealership group, ensuring that they remain accurate, compliant, customer-friendly, and effective at generating leads, calls, service appointments, and showroom traffic. The role works closely with the marketing team, dealership leadership, OEM partners, website vendors, and other third parties to implement updates, launch promotions, improve performance, and provide a seamless online customer experience. This position has a direct impact on business growth, customer engagement, and lead generation across multiple dealerships. It offers ownership of a visible business function within a collaborative marketing team focused on initiative, attention to detail, and continuous improvement.
Requirements
- Experience managing websites, digital marketing platforms, eCommerce sites, or similar digital properties.
- Strong attention to detail and ability to identify issues before they affect customers.
- Experience using content management systems (CMS) and website management platforms.
- Understanding of SEO fundamentals and website conversion best practices.
- Excellent written communication, editing, and proofreading skills.
- Strong organizational and project-management abilities.
- Ability to manage multiple requests and deadlines across various stakeholders.
- Self-motivated, with strong problem-solving skills and ability to work independently.
- Must be at least 18 years of age.
- Must be able to pass a background check and drug screening.
Nice To Haves
- Experience in the automotive dealership industry.
- Familiarity with HTML and CSS.
- Experience with website analytics and performance reporting tools.
- Experience coordinating with external vendors, agencies, or technology partners.
Responsibilities
- Manage day-to-day dealership website updates, including homepage content, banners, navigation, landing pages, staff pages, business hours, contact information, and other content.
- Build, maintain, and optimize vehicle, sales, service, parts, and promotional landing pages.
- Update monthly offers, incentives, disclaimers, and promotional campaigns accurately and on schedule.
- Audit websites for outdated content, broken links, inaccurate information, usability concerns, and customer experience issues.
- Coordinate website updates with dealership teams, OEM partners, website providers, and third-party vendors.
- Maintain brand consistency while following individual dealership and manufacturer requirements.
- Support SEO through site architecture, metadata management, internal linking, content optimization, and local search initiatives.
- Improve website conversion performance by evaluating calls to action, lead forms, navigation, merchandising, and customer pathways.
- Monitor website traffic, engagement, and lead-generation performance and identify opportunities for improvement.
- Support website launches, redesigns, platform migrations, dealership acquisitions, and new-store integrations.
- Ensure website content meets company, OEM, advertising, and legal compliance requirements.
- Troubleshoot website issues and collaborate with vendors to resolve technical concerns.
- Manage multiple projects and competing priorities while maintaining accuracy and responsiveness.
Benefits
- Employer-subsidized medical and dental insurance.
- Company-paid life insurance.
- Employee Assistance Program.
- Optional long-term disability, accident, critical illness, and supplemental life insurance.
- 401(k) plan with company match.
- Paid Time Off accruing from Day 1.
- Employee discounts on parts, service, and vehicle purchases for the employee and family.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
