Website Content & Conversion Manager
About The Position
Our TP-Link, Tapo, and Kasa official websites are core to customer education, product conversion, and global brand credibility. Today’s team structure does not allow us to maintain high UX quality or manage large-scale redesign projects with agencies. The Website UX/UI & Content Manager will lead the end-to-end UX/UI quality of TP-Link, Tapo, and Kasa websites by defining page layouts, interaction patterns, navigation structures, and ensuring consistency across sites. This role will produce wireframes, prototypes, and UX specifications that guide development teams on visual and functional requirements. The manager will also lead large-scale website redesign projects, including scope, IA, UX strategy, and rollout, and review and approve agency deliverables to ensure they meet brand standards, usability principles, and business objectives. Additionally, they will ensure brand consistency by enforcing visual guidelines, tone-of-voice standards, component usage, and content structure across all web pages, and oversee website content updates (product pages, campaigns, landing pages, support content). The role involves conducting UX audits, user behavior tracking, and analytics to identify friction points and opportunities for improvement, monitoring website performance and engagement metrics, and creating data-backed insights and recommendations for improving user engagement, content effectiveness, and conversion pathways. Finally, the manager will maintain and evolve internal documentation, including UX guidelines, component usage rules, content governance standards, and workflows.
Requirements
- Bachelor’s Degree in a design-related field (UX/UI, HCI, Digital Media, Information Systems, or equivalent practical experience).
- 4–7+ years experience in web UX/UI or digital content management
- Portfolio required showcasing high-quality desktop and mobile web experiences, including examples of redesign projects, landing pages, UX improvements, and visual design systems.
- Proven ability to manage and elevate large-scale, consumer-facing websites, including multi-brand ecosystems.
- Proven hands-on experience with major website redesign or rebuild projects
- Demonstrated ability to deliver high-quality visual design with mastery of typography, layout, spacing, color systems, and modern interaction patterns.
- Deep understanding of mobile-first and responsive design, ensuring premium experience across screen sizes and devices
- Ability to interpret web analytics and engagement metrics (GA4, funnels, CTR, scroll depth, behavior patterns) to inform UX and content decisions.
- Strong skills in Figma (wireframes, UX flows, design review)
- Strong experience working with external agencies (UX/design/dev).
- Strong CMS experience (WordPress, Drupal, Contentful, or similar)
- Strong writing/editing skills for customer-facing digital content.
- Ability to manage complex multi-brand websites and multiple stakeholders
- Strong project management and communication abilities
Nice To Haves
- Experience in consumer electronics or tech brands.
- Basic understanding of HTML/CSS to evaluate feasibility.
- Familiarity with SEO fundamentals or web performance optimization.
- Experience with design systems or multi-brand web ecosystems.
Responsibilities
- Lead the end-to-end UX/UI quality of TP-Link, Tapo, and Kasa websites by defining page layouts, interaction patterns, navigation structures, and ensuring consistency across sites.
- Produce wireframes, prototypes, and UX specifications that guide development teams on visual and functional requirements.
- Lead large-scale website redesign projects, including scope, IA, UX strategy, and rollout
- Review and approve agency deliverables to ensure they meet brand standards, usability principles, and business objectives.
- Ensure brand consistency by enforcing visual guidelines, tone-of-voice standards, component usage, and content structure across all web pages.
- Oversee website content updates (product pages, campaigns, landing pages, support content)
- Conduct UX audits, user behavior tracking, and analytics to identify friction points and opportunities for improvement.
- Monitor website performance and engagement metrics and create data-backed insights and recommendations for improving user engagement, content effectiveness, and conversion pathways.
- Maintain and evolve internal documentation, including UX guidelines, component usage rules, content governance standards, and workflows.
Benefits
- Free snacks and drinks
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
