Website and Content Specialist

Wilson Sonsini • Palo Alto, CA

2d • $81,600 - $110,400 • Hybrid

About The Position

Wilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm has approximately 1,100 attorneys in 17 offices: 13 in the U.S., two in China, and two in Europe. Our broad spectrum of practices and entrepreneurial spirit allow exceptional opportunities for professional achievement and career growth. Essential Duties and Responsibilities: Working closely with the firm’s Website Manager, the Website and Content Specialist is responsible for assisting with the implementation of updates and improvements to the firm’s flagship website—www.wsgr.com—as well as various external-facing microsites and blogs. This individual will also be expected to contribute to website content updates and improvements, in addition to helping to identify and execute SEO/GEO strategies to improve website visibility and engagement and drive increased traffic from search engines and other sources. The Website and Content Specialist’s scope of responsibilities includes both scheduled, proactive website management tasks and ongoing requests and special projects that arise from internal clients in the usual course of business. When possible, projects are driven by approved strategies and business objectives, and outcomes are measured through analytics, engagement statistics, and traffic reports. This role can be hybrid or remote with a PST work schedule.

Requirements

• Minimum of three years of website or website content management experience; law firm or professional services marketing experience a plus.
• Ability to work independently—as well as collaboratively as part of a larger team—and successfully carry out projects to completion.
• Proven ability to prioritize numerous tasks, work well under pressure, and meet tight deadlines, while maintaining a positive attitude and providing exemplary responsiveness and client service.
• Excellent verbal and written communication skills, including the ability to effectively and professionally communicate with internal and external clients.
• Bachelor’s degree or equivalent.

Nice To Haves

• Fluency in HTML and Javascript highly preferred.
• Proficiency with Wordpress, Adobe Dreamweaver, Adobe Photoshop, Marketo, and Salesforce preferred.
• Experience with emailer-building software and managing email campaigns preferred.
• Superior proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Microsoft SharePoint.
• Experience with RubyLaw CMS a plus.

Responsibilities

• Help maintain the firm’s flagship website (wsgr.com), which contains over 25,000 web pages, including bios for 1,000+ attorneys and other professionals. This includes monitoring, updating, and reviewing content to ensure compliance with Wilson Sonsini brand and style guidelines; creating new pages; and identifying and editing photos and other graphic images that appear on the site.
• Post newly received headshots to corresponding bio pages and ensure all photos are up to date.
• Assist with updating the firm’s various microsites and blogs (e.g., Emerging Companies and Venture Capital microsite, Careers microsite, Data Advisor blog, Known Trends blog) with new content.
• Troubleshoot website-related technical issues/challenges in a swift and seamless manner to ensure an uniterrupted digital presence.
• Help ensure website accessibility and take a proactive approach to compliance issues.
• Continuously audit existing wsgr.com content to proactively identify areas that would benefit from updates and recommend corresponding changes.
• Work with relevant content owners (e.g., attorneys, internal administrative contacts) to revise that content, obtain any required approvals, and publish updated copy.
• Help organize and maintain a robust library of brand-appropriate images and graphics for use on the firm’s web properties and handle requests for image/graphic edits.
• Assist with preparing basic summaries of client matters for publication on wsgr.com and the firm’s intranet.
• Build time-sensitive HTML emailers for firm-issued client alerts (approximately 300 per year), import them into the firm’s CRM platform, distribute them to the relevant client mailing lists, and publish them to wsgr.com, firm blogs (using Wordpress), and social media platforms.
• Troubleshoot HTML templates related to email platforms.
• Help maintain and publish a wide range of content on the firm’s intranet, including content on the Marketing Department’s intranet site and the intranet home page news carousel.
• Assist with maintaining the firm’s podcast and video platforms by adding, uploading, and distributing new Wilson Sonsini-issued podcasts and videos (YouTube and Vimeo).
• Assist with new headshot queries and cross-check with Creative Services team to determine usability.

Benefits

• We offer a highly competitive salary and benefits package.
• Benefits information can be found here.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level