Website Analytics Specialist (Hybrid)

Enova International • Chicago, IL

9h • Hybrid

About The Position

As a Website Analytics Specialist, you will be responsible for improving website performance by monitoring key conversion funnels, managing website analytics tracking and tag management, creating reporting in Adobe Analytics and other tracking tools, running conversion optimization tests, maintaining marketing website content, and executing SEO/AEO tactics. The role will be focused on supporting the CashNetUSA brand and does not include direct supervisory responsibilities. This position is ideal for problem-solving, self-directing, and action-oriented thinkers looking to join a leading Chicago fintech with a data-driven, test-and-learn culture, ready to turn insights into impact for the CashNetUSA brand.

Requirements

• 5+ years of experience in digital marketing, UX, marketing analytics, SEO, or related fields.
• Strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, Hotjar, Ahrefs, Semrush or similar web analytics tools.
• Experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools.
• Experience with website and tag management (Google Tag Manager, Adobe Launch, etc.), and basic HTML knowledge.
• Experience designing and running A/B tests through tools such as Optimizely or Adobe Target.
• Basic understanding of SEO strategy and HTML.
• Strong analytical and technical skills with experience in data analysis and visualization tools.
• Excellent project management, communication, and collaboration skills, with a creative and problem-solving mindset.

Nice To Haves

• CSS and other coding knowledge
• SQL

Responsibilities

• Monitor, assess, and report on website and funnel performance.
• Provide weekly reporting updates and data-driven recommendations to marketing leadership and other key executives.
• Stay at the forefront of the evolving search and LLM landscapes by integrating AEO strategies into the overarching digital roadmap.
• Analyze visitor segments and traffic trends for optimization and content opportunities.
• Work with our internal creative team to manage and maintain our marketing website.
• Create and maintain Adobe Analytics reporting for the marketing team and help the marketing team investigate and troubleshoot conversion issues.
• Partner with cross-functional teams to test UI and UX enhancements to improve the customer application flow.
• Develop and optimize landing pages and conversion funnel A/B tests to increase conversion rates.
• Manage implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to optimize website, track rankings and performance, etc.).

Benefits

• Health, dental, and vision insurance including mental health benefits
• 401(k) matching plus a roth option (U.S. Based employees only)
• PTO & paid holidays off
• Sabbatical program (for eligible roles)
• Summer hours (for eligible roles)
• Paid parental leave
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
• Employee recognition and rewards program
• Charitable matching and a paid volunteer day

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees