Webflow Web Engineer
About The Position
Cirrascale Cloud Services is seeking a Webflow Web Engineer to own their website, cirrascale.com, end-to-end. This role involves designing, building, and optimizing the website for both user experience and search engine visibility. The engineer will be responsible for the website's appearance, technical implementation, and search engine optimization (SEO) and answer engine optimization (AEO). This is a hybrid role where the engineer will design in tools like Figma or Adobe and implement in Webflow with custom code. They will also manage the company's presence in search results, including traditional SEO and AI-driven answers. The position is part of a fast-paced marketing team where the engineer will be involved in campaign scoping and execution, building out marketing initiatives from conception to launch. The ideal candidate prefers owning a website surface over working through a ticket queue.
Requirements
- 4+ years designing and shipping marketing websites, with a portfolio of live URLs.
- Deep Webflow experience, including CMS and collections, components, interactions, custom code embeds, and third-party attribute libraries (e.g., Finsweet).
- Proficiency in hand-written HTML, CSS, and JavaScript for debugging and advanced customization.
- Proven experience in executing technical SEO, including fixing crawl issues, improving LCP, or managing site migrations without ranking loss.
- Working knowledge of AEO and generative engine optimization with a clear perspective on their effectiveness.
- Fluency in Adobe Creative Cloud, specifically Photoshop, Illustrator, and InDesign.
- Experience with Figma for design, prototyping, and handoff.
- Daily practical use of AI tools, with specific examples of built or automated solutions.
- Comfort interacting with a technical audience and understanding technical specifications (e.g., GPU spec sheets).
- High precision in applying brand guidelines, including typography, spacing, color, and copy consistency.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines even with late input.
Nice To Haves
- B2B experience in infrastructure, semiconductors, cloud, or AI and ML.
- Experience with HubSpot CMS or Marketing Hub beyond basic forms and tracking.
- Experience with GSAP or comparable web motion technologies.
- Experience building interactive tools like pricing calculators, configurators, and comparison tables.
- Experience with After Effects and Premiere for short-form video and motion graphics.
- Accessibility remediation experience, including Section 508 compliance.
- Experience owning a site migration or replatforming project.
- Familiarity with Git and comfort using a terminal.
- Familiarity with the AI infrastructure landscape and its terminology.
Responsibilities
- Design, build, and maintain cirrascale.com in Webflow, including product pages, solution pages, the blog, and relevant landing pages.
- Architect and maintain CMS collections for scalability of content, jobs, and partner pages.
- Build campaign and event landing pages on deadline, accommodating evolving copy.
- Maintain a Webflow design system with components, classes, and variables for site consistency.
- Ensure page speed and Core Web Vitals, and maintain WCAG 2.1 AA accessibility.
- Perform QA across breakpoints, browsers, and devices before deployment.
- Own technical SEO end-to-end, including site architecture, internal linking, redirects, canonicals, sitemaps, structured data, and crawl health.
- Collaborate with the content team on keyword and topic strategy to create high-ranking pages.
- Own answer engine optimization (AEO), structuring content and entity data for citation by AI models and search engines.
- Manage crawler access, monitor AI citation share, and report on pages earning mentions.
- Analyze and implement SEO tactics based on primary source data from search engines.
- Report monthly on rankings, organic sessions, assisted pipeline, and AI citation coverage.
- Produce campaign creative for paid social, display, email, and web.
- Design assets for events and field marketing, including booth panels, backdrops, handouts, and signage.
- Lay out datasheets, solution briefs, and co-branded partner collateral in InDesign.
- Build technical diagrams (architecture, infrastructure) that are accurate and trustworthy for a technical audience.
- Work within and enhance the Cirrascale brand guidelines.
- Utilize AI tools daily for tasks such as prototyping interactive components, generating design variants, and automating reporting.
- Own forms, CTAs, tracking, and landing pages in HubSpot, ensuring clean handoffs to CRM.
- Conduct A/B tests on key pages and implement data-driven changes.
- Utilize GA4, Google Search Console, and HubSpot reporting for analysis.
Benefits
- 401(k) with company match.
- Health, dental, and vision insurance.
- Paid time off (PTO).
- Opportunities for professional development and growth.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
