Web Strategy Manager

Charles R. Drew University•Los Angeles, CA

2d•Onsite

About The Position

The Web Strategy Manager leads the strategic direction, user experience, content quality, and performance optimization of the University’s digital ecosystem. The Web Strategy Manager is responsible for ensuring the University’s website and related digital platforms are user-centered, accessible, data-informed, and aligned with institutional priorities including enrollment, advancement, and reputation. The Web Strategy Manager combines expertise in UX, content strategy, copywriting, analytics, design, and continuous improvement to deliver a high-performing, cohesive, and consistent web presence that serves prospective students, current students, and external audiences as its primary audiences.

Requirements

Regionally accredited bachelor’s degree in related field required
Minimum three years of experience in web strategy, digital marketing, or content management
Experience in higher education or mission-driven organizations strongly preferred
Demonstrated experience managing complex websites, preferably in higher education or similarly complex organizations
Strong understanding of UX/UY principles, content strategy, and digital marketing best practices
Expert knowledge of WordPress CMS including development of modules and themes; proficiency with Drupal CMS a plus
Knowledge of HTML, CSS, PHP, SQL, and Javascript
Knowledge of hosting platforms such as Pantheon, GoDadddy, and cPanel
Knowledge of SEO and AI principles and WCAG 2.1 accessibility standards
Understanding of web analytics tools including Google Analytics, Semrush, and Crazy Egg and demonstrated ability in analyzing metrics
Excellent interpersonal skills and an ability to communicate and collaborate seamlessly with a small team whether working remotely or in person.
Ability to align web strategy with institutional priorities and translate goals into actionable plans
Deep understanding of audience needs and behaviors, with a commitment to accessibility and inclusivity
Exceptional copywriting and editing skills with the ability to adapt tone for different audiences and platforms
Ability to interpret analytics, identify trends, and make data-driven decisions
Proactive approach to testing, learning, and optimizing digital experiences
The ability to perform highly detailed work with sustained attention and care while providing/obtaining information on numerous inquiries is paramount to success in this position.
Ability to work effectively with a diverse community.

Responsibilities

Leads the development and execution of a comprehensive web strategy aligned with institutional goals
Works with Director of Marketing and Communication to establish and maintain web governance standards, including content workflows, publishing protocols, and brand consistency
Leads web content strategy, including copy and multimedia, ensuring clarity, consistency, and alignment with CDU’s voice
Writes, edits, and optimizes high-impact, results-driven web copy with focus on admissions pages, academic program pages, and campaigns
Designs and continuously improves user journeys for key audiences including prospective students, applicants, donors, and community members
Optimizes site navigation, structure, and page templates to enhance usability and engagement
Conducts SEO and AI improvements and content audits for continuous website optimization
Conducts usability testing and accessibility audits to inform site improvements
Monitors and analyzes website performance using tools such as Google Analytics, Semrush, and heat maps
Translates data into actionable insights to improve engagement, conversion rates, and user experience
Develop and report on key performance indicators tied to enrollment, awareness, and digital engagement goals
Manages WordPress functionality, enhancements, and integration; collaborates with IT and external vendors as needed
Ensures accessibility standards, privacy regulations, and security best practices
Serves as the front-line technician for the University website – diagnosing and resolving server crashes, outages, connection failures, performance issues, and critical website incidents.
Oversees access controls, CMS and plugin updates, backups, uptime monitoring, and system stability.
Creates and maintains Jotform forms and workflows to ensure seamless WordPress integration
Performs other duties as assigned, particularly in support of the Office of Strategic Advancement’s priorities and initiatives