Web Strategist III - 530677

The University of Alabama•Tuscaloosa, AL

19h•Remote

About The Position

The Web Strategist III uses specialized technical and/or web-centered digital marketing knowledge to manage or support enterprise-level strategic priority initiative or unit’s web resources. Works under moderate supervision. This role supports the day-to-day web strategy and operations for Finance & Operations (F&O) websites, with a focus on improving organization, reducing the sprawl of independent subdomains, and strengthening coordinated oversight across the division’s digital presence. The position reports directly to the Finance and Operations Communications and Marketing Director. The Web Strategist III works collaboratively with departmental communicators, subject-matter experts, University web partners, and enterprise stakeholders to support a unified web strategy for F&O. They provide strategic guidance and coordination to help ensure websites are accurate, accessible, current, and aligned with University brand, accessibility, and digital standards, with escalation of complex issues through F&O leadership as appropriate. This role monitors and supports ongoing Title II digital accessibility compliance, including WCAG 2.1 AA standards, through regular audits, content updates, and coordination with University accessibility partners. The Web Strategist III identifies opportunities to better leverage enterprise-level systems, tools, and shared resources to elevate the division’s web presence and deliver a cohesive, modern user experience. They use data from Google Analytics to measure the effectiveness of content strategies, identify trends, and optimize content structures. The position may operate on a hybrid or remote work arrangement.

Requirements

Bachelor's degree and four (4) years of web content management experience; OR master's degree and two (2) years of web content management experience.
Familiarity and moderate experience in HTML and CSS.
Familiarity with enterprise and distributed content management systems.
Understanding of content strategy, information architecture, and web governance principles.
Understanding of digital accessibility standards (WCAG 2.1 AA, Title II).
Ability to create cohesive reports and narratives from web analytics data.
Ability to write for the web and in brand voice.
Ability to explain complex or technical concepts in plain language.
Understanding of the principles of modern content strategy.
Firm understanding on best practices of writing for the web.

Nice To Haves

Four (4) years of experience in digital marketing and/or website management.
Experience building, modifying, and managing websites in content management systems, specifically Wordpress.
Familiarity with the principles and constraints of responsive web design.
Experience with user experience research techniques and processes.
Experience editing and optimizing images using the Adobe Creative Cloud.
Experience building reports for executives using web analytics data.
Experience working collaboratively with developers and marketing professionals.

Responsibilities

Manage or support enterprise-level strategic priority initiative or unit’s web resources.
Support the day-to-day web strategy and operations for Finance & Operations (F&O) websites.
Improve organization, reduce the sprawl of independent subdomains, and strengthen coordinated oversight across the division’s digital presence.
Provide strategic guidance and coordination to ensure websites are accurate, accessible, current, and aligned with University brand, accessibility, and digital standards.
Escalate complex issues through F&O leadership as appropriate.
Monitor and support ongoing Title II digital accessibility compliance, including WCAG 2.1 AA standards, through regular audits, content updates, and coordination with University accessibility partners.
Identify opportunities to better leverage enterprise-level systems, tools, and shared resources to elevate the division’s web presence and deliver a cohesive, modern user experience.
Use data from Google Analytics to measure the effectiveness of content strategies, identify trends, and optimize content structures.