Web Production Specialist

Appian Corporation•McLean, VA

3h•$75,000 - $175,000

About The Position

Appian is seeking a Web Production Specialist to help evolve, maintain, and scale our global web presence. This role will be responsible for producing high-impact web experiences, maintaining a healthy and scalable CMS, managing stakeholder intake, and supporting a strong content lifecycle strategy. This is not just an execution role. The ideal candidate will bring strong web production experience, operational discipline, stakeholder management skills, and a strong understanding of how B2B web experiences support the buyer journey. You will partner closely with Content, Product Marketing, SEO/AEO, Creative, Web Engineering, and regional teams to ensure Appian’s web presence is consistent, modern, optimized, and easy to maintain.

Requirements

7–10 years of experience in web content management, web production, digital operations, or a related role.
Strong experience supporting B2B websites and buyer journey-focused web experiences.
Hands-on experience with enterprise CMS platforms such as Adobe Experience Manager, Sitecore, or similar systems.
Strong understanding of content lifecycle governance, web production workflows, and CMS best practices.
Experience managing stakeholder intake, prioritization, and competing web requests across multiple teams.
Familiarity with SEO, AEO, accessibility, localization, CRO, and landing page optimization best practices.
Ability to translate technical requirements into clear, actionable guidance for non-technical stakeholders.
Strong written and verbal communication skills.
Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-moving environment.
Bachelor’s degree in Marketing, Business, Communications, or a related field.

Nice To Haves

Experience supporting enterprise SaaS, technology, or B2B software websites.
Experience with Adobe Experience Manager or Sitecore.
Experience working with design systems, component libraries, and web engineering teams.
Experience managing localization workflows and translation agency relationships.
Experience building CMS documentation, governance models, and training programs.
Experience partnering with SEO/AEO, Web, Creative, Product Marketing, and regional marketing teams.
Working knowledge of web analytics, CRO testing, landing page performance, and digital experience optimization.

Responsibilities

Own the end-to-end production and launch of high-quality web pages optimized for a B2B buyer journey.
Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, accurate, and aligned with company strategy.
Partner with SEO/AEO teams to ensure web content is optimized for organic growth and discoverability.
Coordinate with creative agencies and internal creative teams to ensure visual assets are delivered on time and aligned with web standards.
Execute and maintain a web content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing.
Serve as a primary point of contact for internal web requests and manage intake through a clear prioritization framework.
Maintain a regular cadence with stakeholders to provide visibility into web production timelines, priorities, and blockers.
Lead webpage localization execution, ensuring timely, accurate, and culturally relevant content for international markets.
Manage workflows between internal teams and external translation agencies.
Maintain the web component library within the CMS and help ensure technical stability, consistency, and scalability.
Monitor CMS health and partner with Web Engineering to troubleshoot issues and implement enhancements.
Create and maintain CMS documentation, guides, and governance standards.
Design and deliver training to enable cross-functional and regional teams to make self-service content updates within a governed framework.