Web & Pet Owner Experience Manager

Mars•Creve Coeur, MO

2d•Hybrid

About The Position

This role is the strategic owner of the front-facing user experience (UX) on Royal Canin's digital platforms, including Royalcanin.com, Royalcanin.ca and My.Royalcanin.com. As the primary point of contact for the website experience in the North American market, this individual is responsible for shaping and driving a best-in-class digital journey for pet owners. The Web & Pet Owner Experience Manager focuses on improving user experience, conversion performance, and the overall digital journey. This individual partners closely with internal stakeholders, the Brand Content Manager, and the DT/.com Product Owner to continuously improve the website through data-driven optimization and strategic enhancements. This role leads our pet owner experience strategy, ensuring all web experiences align with our brand and meet the key priorities of our market.

Requirements

Bachelor’s degree in Marketing, User Experience, or a similar field required
Minimum 4+ years of experience in digital marketing, web experience management, or UX strategy in a complex environment, with a proven track record of leading complex digital initiatives.
Deep familiarity with UX best practices, ecommerce capabilities, SEO fundamentals, CMS processes, and web design standards (Sitecore experience a plus).
Strong stakeholder management experience
Solid web analytics skills (e.g., Google Analytics) with a demonstrated ability to analyze metrics and make data-driven decisions to improve conversion and user engagement.
Experience building business cases and creating strategic roadmaps.
Previous experience with working and managing agencies
Strong communication, influencing, and negotiation skills.

Nice To Haves

Sitecore experience a plus

Responsibilities

Own the NA strategic vision for the front-facing user experience, developing and executing a long-term roadmap for UX improvements to enhance the pet owner journey.
Act as the primary business stakeholder for the website as relates to front-facing user experience, representing market priorities and user needs in all discussions.
Work with .com Product Owner to monitor key performance indicators (KPIs) for the website experience, focusing on user engagement, campaign and data acquisition metrics, and overall journey performance, especially as it relates to our marketing objectives.
Utilize web analytics and data to make data-driven decisions for continuous optimization and enhancements.
Collaborate with Global stakeholders, channel and online application partners to better understand and optimize the end-to-end consumer journey.
Serve as the main point of contact for in-market stakeholders on discussions about website priorities and the user experience.
Represent North America in Global connects for roadmap planning and web strategy.
Partner closely with the Brand Content Manager to ensure content strategy is effectively translated into a premium and engaging on-site experience.
Provide strategic insights, business cases, and recommendations on digital experience improvements to senior leadership to facilitate informed decision-making.
Champion change management efforts to ensure successful adoption of new digital solutions and experiences.