Web Merchandiser

Colgate•Overland Park, KS

8d•Hybrid

About The Position

The Web Merchandiser at Hill’s Pet Nutrition will own the end-to-end execution and optimization of the digital shopping experience. The core mission is to create a seamless, high-converting digital ecosystem by driving findability, frictionless engagement, and customer loyalty across digital channels. This role bridges the gap between user behavior and business growth, combining data-driven insights with strategic execution to optimize site taxonomy, cross-sell/upsell opportunities, and dynamic customer journeys.

Requirements

Bachelors Degree
3+ years translating web analytics into clear, strategic growth initiatives.
Hands-on experience with Google Analytics, CMS, PIM, and DAM platforms.
Extract insights from large datasets and generate accurate reports for making effective business decisions.

Nice To Haves

Solid understanding of UX/CX best practices alongside working knowledge of basic HTML, CSS, and JavaScript.
Fostering Experimentation - Remaining curious
Teamwork/ Collaboration - required or dependent on other functions to align on tests and collaborate with other team members
Analysis/ Decision Making - gaining insights from the data that is pulled.

Responsibilities

Manage site taxonomy, click-flow navigation, attribution, and on-site traffic to maximize findability and conversion.
Plan and execute A/B testing and cross-sell/upsell strategies to elevate customer lifetime value and brand loyalty.
Monitor, analyze, and report on quantitative and qualitative web behavior to uncover actionable insights.
Partner with cross-functional teams to bring high-impact digital campaigns to life on schedule.
Ongoing optimization, monitoring and refinement of product data for owned web properties, working within PIM/DAM systems.
Continuous execution to support various campaign objectives, overall health and accuracy of site content, and collision testing for broken site experiences across consumer properties.
Site usability enhancements to increase conversion and improve the overall customer journey experience.
Collaborate with cross-functional teams to determine how to continuously optimize digital engagement experiences through utilization of UX and CX design principles.
Own the experimentation and personalization roadmap by designing data-driven A/B testing strategies, executing campaigns, and training cross-functional partners on best practices.