Web Master/Developer - Healthcare

Skilled Wound Care•Los Angeles, CA

4d•$65,000 - $90,000•Onsite

About The Position

Skilled Wound Care is seeking an experienced and creative Web Master to own and manage our entire digital presence. This is a hands-on role responsible for the development, maintenance, optimization, and performance of the Skilled Wound Care website and all associated digital properties. You will work closely with our marketing, recruiting, and leadership teams to ensure our website is fast, functional, visually compelling, and optimized for search. If you are passionate about web technology, digital performance, and building something meaningful — we want to hear from you.

Requirements

Minimum 3 to 5 years of web development or web master experience — required
Proficiency in HTML, CSS, and JavaScript — required
Experience with WordPress or similar CMS platforms — required
Strong understanding of SEO best practices and proven results improving organic search rankings
Experience with Google Analytics, Google Search Console, and Google Tag Manager
Familiarity with web hosting, domain management, and SSL certificates
Experience building and optimizing landing pages for marketing and recruitment campaigns
Knowledge of website security best practices and data protection
Strong attention to detail with a pixel-perfect design sensibility
Ability to manage multiple projects and priorities in a fast-paced remote environment
Strong written communication skills for collaborating with internal teams
Self-motivated and dependable — comfortable working independently with minimal supervision

Nice To Haves

Experience in healthcare, physician recruitment, or post-acute care industry websites
Proficiency in Adobe Creative Suite or Figma for design collaboration
Experience with HubSpot, Salesforce, or similar CRM integrations
Knowledge of HIPAA compliance requirements for healthcare websites
Experience with paid digital advertising — Google Ads, LinkedIn, Meta
Familiarity with ATS integrations for career page and job posting management
Experience with video embedding and multimedia content management
Basic graphic design skills — ability to resize images, create simple banners and graphics
Knowledge of Schema markup and technical SEO
Experience with Cloudflare or similar CDN and security platforms

Responsibilities

Own the day-to-day management and maintenance of the Skilled Wound Care website and all associated digital properties
Develop, update, and optimize web pages using HTML, CSS, JavaScript, and relevant CMS platforms
Ensure the website is fully functional, mobile-responsive, and consistently delivering an excellent user experience
Troubleshoot and resolve website issues, bugs, and technical errors quickly and effectively
Manage all website hosting, domain, and SSL certificate renewals
Implement and maintain website security protocols to protect company and patient-facing data
Perform regular website audits and updates to keep content current and accurate
Develop and execute a comprehensive SEO strategy to increase organic search visibility for Skilled Wound Care
Conduct ongoing keyword research to identify opportunities in physician recruitment, wound care, and skilled nursing facility markets
Optimize all on-page SEO elements including meta titles, descriptions, headers, image alt text, and internal linking
Build and manage a backlink strategy to improve domain authority
Monitor and report on SEO performance using Google Analytics, Google Search Console, and SEMrush or similar tools
Stay current on Google algorithm updates and adjust strategy accordingly
Build and maintain landing pages for physician recruitment campaigns, facility partnerships, and marketing initiatives
Integrate and manage web forms, lead capture tools, and CRM connections
Support email marketing campaigns by building and maintaining HTML email templates
Collaborate with the marketing team on paid digital advertising landing pages — Google Ads, LinkedIn, Indeed, and Doximity
Manage website integrations with third-party tools — ATS, CRM, analytics, and scheduling platforms
Implement and manage tracking pixels, Google Tag Manager, and conversion tracking
Monitor website performance metrics daily — traffic, bounce rate, session duration, conversion rate, and page speed
Generate weekly and monthly performance reports for leadership
Identify and implement opportunities to improve website speed, performance, and user experience
Conduct A/B testing on key pages to optimize conversion rates
Ensure the website meets WCAG accessibility standards
Manage and update website content in collaboration with marketing and clinical teams
Upload blog posts, press releases, job listings, and clinical resources to the website
Ensure all content is formatted correctly, mobile-friendly, and SEO-optimized
Maintain a consistent and professional brand voice and visual identity across all web properties
Manage media assets — images, videos, and graphics — organized in a central digital asset library