Web Marketing Specialist

Inhabit Iq•Knoxville, TN

7d•Hybrid

About The Position

About Inhabit Inhabit operates a unique collective of tech forward companies serving the residential, commercial, and short term rental industries. Our team members deliver best in class software solutions and services while fostering innovation and collaboration with business leaders and industry experts. Inhabit believes that property managers are central to the success of the residential and short term rental markets and delivers products built to empower them, their investors, and communities. Come help build the company you want to Inhabit. To learn more, visit inhabit.com . About iTrip iTrip by Inhabit is an international, short term rental property management franchisor widely recognized as a leader in the space. The company was established in 2008. We blend a combination of a high tech approach to marketing, sales, and revenue management to support our franchisees who provide a high touch level of service for our property owners and rental guests. We are nationally marketed and locally owned, so our owners get the most eyes on their units and are cared for by the people who live in the same neighborhoods. Job Description This role sits within Inhabit’s Short Term Rental (STR) ecosystem and supports the iTrip brand exclusively. You’ll be the operational owner for the iTrip marketing website(s), partnering closely with both internal and external web development teams and the iTrip marketing team to ensure the site is fast, discoverable, reliable, and fully instrumented for campaigns and measurement. The Web Marketing Operations Specialist is a hands on individual contributor who combines SEO, analytics/tagging, CMS administration, product liaison responsibilities, and light front end coding to drive iTrip’s web performance and marketing outcomes. You’ll own technical SEO best practices and monitoring, manage the CMS post launch, translate marketing goals into site requirements, and lead the instrumentation and integrations that make campaigns measurable and scalable.

Requirements

4 to 6+ years in web marketing, SEO, or marketing operations roles with demonstrated impact on organic growth and site performance.
Fluency with GA4, Google Search Console, Google Tag Manager, and common SEO tooling (e.g., Screaming Frog, PageSpeed Insights/Core Web Vitals).
Hands on WordPress experience (WP Engine a plus), templates/components, publishing workflows, plugin/theme/core maintenance.
Comfortable reading/writing HTML/CSS/JavaScript and working with JSON/schema and API based integrations.
Strong project/agency management, backlog grooming, sprint/release planning, QA, stakeholder communication.
Experience with Core Web Vitals optimization, accessibility (WCAG), and CDN/performance tuning.

Nice To Haves

Experience with behavior analytics or A/B tools (e.g., Hotjar), and marketing automation platforms (e.g., Go High Level, Keap, Active Campaign).
Familiarity with building lightweight reporting in Looker Studio or similar.

Responsibilities

Act as day to day counterpart to the web development teams: write clear requirements, manage and prioritize backlog items, review tickets, perform QA, and own release acceptance criteria for iTrip web initiatives.
Translate iTrip marketing objectives into site updates (pages, modules, CTAs, performance budgets) and coordinate deployment timelines with the agency.
Implement technical and on page SEO best practices (metadata, schema/structured data, internal linking, canonicalization/redirects, crawl/index control).
Monitor site performance using GA4, Google Search Console, PageSpeed/Core Web Vitals, and maintain an SEO improvement roadmap.
Partner with content owners to ensure publishing standards align with our SEO SOP (keywords in H1/first 100 words, internal links, alt text, etc.).
Administer the CMS (WordPress/WP Engine) page builds, template/component governance, publishing workflows, plugin/theme/core maintenance, and authoring guardrails to protect performance and SEO integrity.
Create and maintain CMS documentation and training for iTrip marketers and contributors.
Lead analytics instrumentation develop tag plans, implement via Google Tag Manager, validate events, and ensure end to end data quality across GA4/GSC and campaign reporting.
Support iTrip marketing campaigns by building landing pages, standardizing UTMs, integrating partner pixels, and orchestrating webhooks/API connections as needed.
Stand up baseline dashboards and reporting for stakeholders.
Own prerelease QA gates (links/forms, analytics firing, accessibility checks, performance budgets).
Monitor regressions and coordinate hotfixes with the agency.