Marketing Web Operations Specialist

Unlock Health•Nashville, TN

8d•Hybrid

About The Position

We're seeking a Performance Marketing Landing Page Specialist to own the design and technical execution of landing pages for our lead generation campaigns. This is a client-facing role ideal for someone who thrives on precision, loves troubleshooting technical challenges, and can bridge the gap between design and implementation. You'll work with client-provided assets to create conversion-optimized landing pages for performance marketing campaigns, serving as the go-to expert for landing page best practices, platform troubleshooting, and ensuring flawless execution from intake to launch. You are highly organized, a natural problem solver, and strong communicator that is comfortable troubleshooting potential issues that may arise.

Requirements

2-3 years of experience building landing pages.
Hands-on experience with Unbounce and Jotform (or similar landing page/form builders)
Working knowledge of HTML/CSS for styling adjustments and minor debugging
Familiarity with responsive design principles and mobile optimization
Understanding of form setup, routing, and script placement/validation
Experience with code inspection tools for troubleshooting
Knowledge of landing page best practices: conversion-focused layouts, CTA hierarchy, message match
Familiarity with tracking/analytics implementation (GTM, GA4, pixels)
Graphic design skills (Figma, Photoshop)

Responsibilities

Build and launch landing pages in Unbounce with a focus on conversion optimization, message match, and CTA hierarchy
Design landing pages using provided assets and our best practices playbook, developed with over 15 years of campaign data and experience.
Own the full build lifecycle: intake review, asset preparation, page build, QA, and pre-launch testing
Troubleshoot platform issues independently using documentation and code inspection tools
Implement forms (Jotform), scripts, tracking pixels, and other technical integrations
Ensure responsive/mobile optimization across all deliverables
Maintain organized workflows, naming conventions, and QA checklists
Serve as internal point of contact for landing page execution questions and best practices
Communicate blockers, questions, and status updates clearly and proactively

Benefits

Competitive Salary
Health, Dental and Vision benefit packages to fit all types of lifestyles
Life, Short- and Long-Term Disability Insurance paid 100% by the company
FSA / HSA Options
401(K) with a generous company match program
Flexible Paid Time Off (aka- unlimited)
Paid Parental Leave
Hybrid and Remote work schedules available
Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
Employee Referral Program