Web Content Operations Specialist

IDEAL Industries, Inc. • Sycamore, IL

9h • $66,932 - $90,023

About The Position

The Web Content Operations Specialist is a dynamic role that leads our global web experience practice for IDEAL Industries, Inc. across a portfolio of WordPress VIP-powered sites. This role blends digital branding, user experience, personalization, SEO, and web operations, with a strong emphasis on hands-on page building, component-based design, and continuous optimization for a set of global businesses in the IDEAL family. They will be responsible for developing user-centric web experiences, building customer journeys, and making strategic and data driven updates that improve path-to-purchase conversion and site engagement across multiple brands, regions, and languages.

The Web Content Operations Specialist works closely with Business Unit Marketing Managers, Product, and IT/agency partners to translate business objectives into high-performing digital experiences. This position reports to the Senior Manager of Digital Marketing.

Requirements

• Four-year college degree with 4-6 years post-college experience in web management, web production, or digital experience optimization, preferably in a multi-brand environment.
• Advanced proficiency using WordPress or WordPress VIP as a primary CMS, including page building, content modeling, reusable components, and media management.
• Experience designing & authoring websites for desktop & mobile (technical or non-technical)
• Experience working with web analytics (e.g., Google Analytics) to measure performance and inform test-and-learn roadmaps.
• Familiarity with common WordPress plugins or comparable capabilities (SEO tools, form builders, translation/localization, performance monitoring).
• Comfort partnering with developers or agencies; able to translate marketing needs into clear tickets, requirements, and acceptance criteria.
• Demonstrated ability to work independently as the primary owner of a CMS environment, including content operations, QA, and coordination of releases.
• Ability to manage on- and off-page SEO optimization, including metadata, internal linking, schema where appropriate, and collaboration with content owners; partner with agencies on more technical SEO needs.
• Experience supporting multi-region and multi-language site management, including coordination with translation/localization partners and ensuring consistent experiences across locales.

Nice To Haves

• Basic HTML/CSS a plus for troubleshooting and fine-tuning presentation

Responsibilities

• Lead web experience & content strategies and bring them to life for the IDEAL global family of brands through development of a monthly calendar of updates, enhancements, A/B tests, and personalization initiatives (Corporate, IDEAL Electrical, Anderson Power, Enatel) that align to strategies and improve the CX.
• Partner with BU marketing teams and our brands to develop and improve digital experiences across pages, banners, customer journeys, navigation updates, etc. Examples: New product launches, special events, customer segments.
• Execute front-end web design and authoring updates to supported websites using WordPress VIP and its block/page-building capabilities (marketer-driven interfaces that do not require deep engineering skills).
• Own page and template creation using reusable components, patterns, and blocks to ensure consistency and scalability across brands and regions.
• Utilize tools and processes to ensure that all websites and updates meet WCAG AA accessibility requirements, including appropriate structure, alt text, and color contrast.
• Lead an ongoing roadmap of A/B and multivariate tests (page layouts, messaging, navigation, CTAs) to improve conversion, engagement, and content discoverability, using the tools available in our stack (e.g., testing, personalization, and analytics platforms).
• Use analytics to regularly review performance dashboards, identify issues or opportunities, and recommend specific tests or content changes.
• Manage on and off page SEO optimization to improve website quality and relevance.
• Partner with IT and agency resources to manage the WordPress VIP environment, including release planning, plugin evaluation, and coordination of larger technical changes.
• Responsible for leading and identifying UX enhancement projects, upgrades & managed service projects with our technical agency partner.
• Ensure content governance across global sites, including workflows, approvals, and documentation for authors and stakeholders.
• Document and maintain web content standards and playbooks (components usage, naming conventions, SEO and accessibility guidelines) to enable consistency as more authors contribute.

Benefits

• Medical, Dental & Vision Insurance
• Education Reimbursement
• Wellness Programs
• 401k with Company Match
• Cash Balance Pension Plan
• Vacation
• Personal Days
• Volunteer Time
• Holidays
• Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level