Marketing Web Developer

OPEX•Moorestown, NJ

About The Position

We're seeking a talented Marketing Web Developer to build, enhance, and maintain our digital marketing infrastructure. Reporting to the Manager of Global Demand Generation, you'll be the technical architect behind our marketing web presence—creating high-performance landing pages, custom WordPress solutions, and marketing automation integrations that drive measurable business results. You'll work to translate marketing strategies into compelling digital experiences while collaborating closely with our Digital Marketing Specialist to optimize our entire digital ecosystem.

Requirements

3-5 years of professional web development experience
Expert-level WordPress development (custom themes, plugins, hooks, filters)
Strong proficiency in HTML5, CSS3, JavaScript, and jQuery
Experience with modern JavaScript frameworks (React, Vue, or similar)
PHP development experience (object-oriented)
Git version control and collaborative development workflows
Experience integrating marketing automation platforms (HubSpot preferred)
Understanding of marketing analytics and conversion tracking
Familiarity with CRM integrations and data flow
Experience with form builders and lead capture systems
Responsive and mobile-first design implementation
Performance optimization techniques
Web accessibility standards (WCAG)
Security best practices for web applications
Cross-browser testing and debugging
Ability to translate marketing goals into technical solutions
Strong problem-solving and troubleshooting skills
Clear communication with non-technical stakeholders
Self-directed with strong project management skills
Attention to detail and quality assurance mindset
Bachelor's degree in Computer Science, Web Development, or related field (or equivalent experience)
Portfolio demonstrating marketing websites, landing pages, and custom WordPress development

Nice To Haves

Headless CMS: Experience with WordPress REST API, Next.js, or Gatsby
Modern Build Tools: Webpack, Gulp, npm/yarn workflows
CSS Frameworks: Tailwind CSS, Bootstrap, Foundation
Animation: GSAP, Lottie, CSS animations for engaging experiences
Testing: Jest, Cypress, PHPUnit for automated testing
Marketing Automation: HubSpot
Analytics: Google Analytics 4, HotJar
Tag Management: Google Tag Manager
Personalization: Optimizely, VWO, Dynamic Yield
Backend Development: Node.js, Python, or other server-side languages
Database: MySQL, PostgreSQL query optimization
Cloud Platforms: AWS (CloudFront, S3, Lambda), Google Cloud
DevOps: CI/CD pipelines, Docker, deployment automation
Design Tools: Figma, Adobe XD for design-to-code workflow
SEO Technical Implementation: Schema markup, structured data, XML sitemaps
International/Multilingual: WPML
Video Integration: Custom video players, streaming optimization
Experience in B2B or manufacturing industry environment preferred
Demonstrated ability to balance technical excellence with marketing objectives
Passion for writing clean, efficient, maintainable code
Marketing mindset with understanding of lead generation and conversion optimization
Proactive approach to staying current with development trends
Collaborative spirit with ability to work across marketing and technical teams
Results-driven focus on measurable business impact

Responsibilities

WordPress Development & Architecture
Design and develop custom WordPress themes, plugins, and functionality tailored to marketing needs
Build and maintain complex page templates and reusable components
Optimize WordPress performance, security, and scalability
Implement headless WordPress solutions when appropriate
Marketing Technology Integration
Integrate marketing automation platforms (HubSpot)
Develop custom integrations between marketing tools via APIs
Implement tracking pixels, conversion tracking, and tag management
Build custom dashboards and reporting tools
Landing Page & Campaign Development
Create high-converting landing pages with A/B testing capabilities
Build responsive email templates and marketing components
Develop interactive tools, calculators, and lead generation assets
Implement progressive profiling and dynamic content personalization
Front-End Development
Write clean, maintainable HTML5, CSS3/SASS, and JavaScript (ES6+)
Develop responsive, mobile-first designs that match brand standards
Ensure cross-browser compatibility and accessibility (WCAG 2.1)
Optimize front-end performance (Core Web Vitals, lazy loading, etc.)
Collaboration & Technical Leadership
Partner with the Digital Marketing Specialist on implementation strategy
Translate marketing requirements into technical specifications
Provide technical guidance to marketing team on feasibility and best practices
Document code, processes, and technical decisions