Web Marketing Manager

Notified•Toronto, ON

8h•CA$85,000 - CA$95,000•Hybrid

About The Position

Notified’s Marketing team builds the programs and digital experiences that create measurable revenue impact, and our website is at the center of it. We are looking for a Web Marketing Manager who understands that a website is not just a digital property to maintain, but a performance channel to optimize. This is a hands-on, data-driven role for someone who can turn traffic into engagement and pipeline. You will own one of the company’s most important revenue channels, with direct accountability for website-driven pipeline contribution.

Requirements

4 years of experience in web marketing, digital marketing, or website management, ideally in B2B SaaS or communications/technology, with a proven track record of driving measurable growth in website traffic, engagement, and conversion
Strong understanding of SEO, with exposure to AEO or evolving search trends, and an understanding of AI-driven search and zero-click environments
Hands-on experience with Drupal CMS, or similar enterprise CMS platforms, and proficiency in Google Analytics, Semrush, Google Search Console, Looker Studio, or similar tools
Strong analytical mindset with the ability to translate data into actionable insights
Excellent project management and cross-functional collaboration skills

Nice To Haves

Familiarity with HubSpot, Salesforce, and Tableau
Curiosity, experimentation, and testing of AI applications
Experience managing multi-language or global websites
Exposure to conversion rate optimization (CRO) and testing approaches

Responsibilities

Own the strategy and performance of Notified.com and GlobeNewswire.com web properties as core growth channels, focusing on brand awareness, demand generation, and lead capture
Drive measurable improvements in traffic, engagement, and conversion with a focus on pipeline contribution
Translate business priorities, campaigns, and GTM motions into high-performing digital experiences
Lead SEO strategy across properties, improving rankings and organic performance for priority pages
Expand beyond traditional SEO into Answer Engine Optimization (AEO), including structured data, entity optimization, and AI crawler visibility
Adapt web strategy to a zero-click search environment, ensuring brand visibility both on and off-site
Optimize UX/UI, page structure, messaging, and user flows to improve engagement and conversion rates
Partner with Content and Product Marketing to align site experience with audience needs and search intent
Develop and test landing pages, templates, and conversion paths that support campaign performance
Own website analytics and reporting across platforms (e.g., Google Analytics, Looker Studio, Google Search Console)
Build standardized dashboards, scorecards, and KPI frameworks to track performance
Deliver clear, actionable insights and recommendations to inform roadmap and optimization priorities
Manage internal web resources and workflows to support execution and delivery, and partner closely with external agencies for development, optimization, and scale
Collaborate across Growth Marketing, Content, Product Marketing, Sales, and Design teams
Act as the internal expert on web performance, sharing insights and recommendations across stakeholders