Web Marketing Manager (Contract)

Sia Experience•New York, NY

1d•Hybrid

About The Position

This role sits at the intersection of web, marketing, and execution. You’ll act as a hands-on partner to the client, supporting go-to-market launches by translating strategy into high-quality web experiences and deliverables. Operating within defined scopes to move work forward, you will conduct research, shape web recommendations, and execute directly within the CMS. You’ll ensure that web is effectively positioned within the broader marketing funnel, from acquisition through engagement. You play a critical role in helping the client make informed decisions about how web supports launches, from structure and content to performance and measurement while keeping work organized, prioritized, and moving.

Requirements

4–7 years of experience in web marketing, digital marketing, or closely related roles (e.g., web strategist, web marketing manager, digital experience, marketing operations)
Proven experience working hands-on within a CMS (e.g., updating pages, managing content, making live changes) — not just overseeing web work
Experience supporting marketing or product launches, contributing to web strategy and execution (not necessarily owning full programs end-to-end)
Strong understanding of how web fits into the full marketing funnel (acquisition, engagement, conversion), including: Landing page strategy, SEO fundamentals, Content structure and user journeys
Experience using data to inform decisions, including familiarity with web analytics, dashboards, and performance metrics (e.g., traffic, engagement, conversion behavior)
Demonstrated ability to manage and prioritize multiple workstreams, especially in environments with shifting or ambiguous priorities
Experience working cross-functionally with marketing, product, or creative teams
Ability to operate with autonomy within a defined scope, while proactively aligning with stakeholders
BA Preferred

Nice To Haves

Familiarity with SEO basics and how they integrate into web content workflows
Consumer hardware, e-commerce, or devices web marketing background
Experience with project management tools
Content strategy experience (educational guides, product exploration, editorial calendars)
Agency coordination experience

Responsibilities

Execute directly within CMS to update, build, and maintain web pages and content
Translate marketing initiatives into effective web experiences (landing pages, campaign pages, etc.)
Support decisions around site structure, content types, and user journeys (e.g., landing page strategy, SEO considerations, content formats)
Ensure web experiences align to broader campaign and product launch goals
Support product and campaign launches through targeted tasks (research, audits, recommendations, execution)
Conduct analysis on customer journeys, competitive landscape, and SEO opportunities
Contribute to shaping how web fits into the full marketing funnel
Manage day-to-day workflow, balancing multiple incoming requests with varying levels of urgency
Triage and prioritize work effectively, making informed tradeoffs when needed
Maintain organization across tasks, timelines, and deliverables
Communicate progress clearly and proactively
Use data to validate decisions and inform recommendations
Analyze site performance metrics (e.g., engagement, conversion, traffic behavior)
Contribute to reporting and dashboards to track performance and impact
Partner closely with the client, maintaining strong alignment and communication
Check in proactively on direction and approach rather than working in isolation
Navigate different personalities and working styles with strong emotional intelligence
Read the room and adapt communication and execution style accordingly