Web Editor

Menard, Inc•Eau Claire, WI

About The Position

The E-Commerce Web Editor is responsible for creating, proofing, editing, and optimizing written content across Menards.com and maintaining our style guide for content. The Web Editor works under the direction of the Web Merchandiser ensuring standards for written content are met and that all content is optimized for SEO and AEO. The Web Editor is responsible for ensuring content accuracy, reinforcing brand voice standards across the site, and improving SEO and AEO page ranking.

Requirements

Experience in creating, proofing, editing, and optimizing written content.
Familiarity with maintaining style guides for content.
Understanding of SEO and AEO optimization.
Ability to ensure content accuracy and reinforce brand voice.
Proficiency in using AI-powered tools for content enhancement.
Ability to monitor AI-generated content for quality, accuracy, compliance, and brand consistency.
Skills in analyzing website performance and providing recommendations for improvement.
Ability to align web content strategies with business objectives and customer needs.
Experience in analytical research and categorization of best practices.
Ability to translate business requirements into effective digital content solutions.
Experience in testing and proving effectiveness from analytics.
Ability to iterate on strategic improvements.

Responsibilities

Create, edit, proofread, and publish web content while maintaining brand voice and editorial standards. Including Buying Guides, SEO Text, on-site How-To Articles, and Product Enhanced Content.
Proof and publish website content updates.
Proof Private Label packaging.
Ensure web content is accurate, current, accessible, and optimized for user experience.
Proof and audit all website tagging to ensure accurate analytics.
Utilize AI-powered tools to enhance content creation, editing, and workflow efficiency.
Monitor AI-generated content for quality, accuracy, compliance, and brand consistency.
Analyze website performance and provide recommendations on improvements for SEO and AEO.
Align web content strategies with business objectives and customer needs.
Analytical research and categorization of best practices within core competencies to develop and maintain our ideal standards.
Translate business requirements into effective digital content solutions and test and prove effectiveness from analytics while iterating on strategic improvements.
Other duties as assigned by the E-Commerce General Manager and E-Commerce Web Merchandiser.