Web & Digital Operations Manager

GoAnimate Inc • San Mateo, CA

2d

About The Position

We’re hiring a Web & Digital Operations Manager to own the pages of vyond.com and the analytics that tell us what those pages should do. You will work closely with our Marketing and Design teams. They provide copy, priorities, and brand standards but you own the pages from build through performance, and you are the person using SEMrush, GA4, and Amplitude to tell the team what’s working, what’s not, and what should change. You will also manage our primary technical vendor, own our AI search and generative engine visibility strategy, and help us connect web behavior to Salesforce pipeline data. This is a hands-on IC role. You will be effective because you execute well and collaborate well, not because you run a function.

Requirements

• 5–8 years in B2B SaaS web operations or a comparable hands-on digital role.
• Real A/B testing experience, including running experiments on SaaS funnels and improving conversion rates.
• Comfortable working directly in WordPress, Google Tag Manager, GA4, and an analytics platform like Amplitude.
• Experience working with a technical vendor, including writing or managing a SOW.
• Experience connecting web analytics to a CRM, or a strong understanding of attribution and a desire to own it.
• Ability to own website pages, not the brand; copy and strategy come from Marketing, brand standards from Design.
• Ability to use the analytics stack to inform the team about page needs and rationale.
• Curiosity about AI search and its impact on buyer behavior.

Responsibilities

• Own and optimize all pages on vyond.com, including building, maintaining, and being accountable for their performance.
• Use SEMrush, GA4, Amplitude, and GSC to analyze website performance and provide specific content recommendations to Marketing and Design.
• Set up and run A/B tests, report on results, and deploy winning variants.
• Maintain website performance, mobile rendering, technical SEO hygiene, and plugin health.
• Own GA4, Amplitude, and GSC, ensuring data accuracy and trustworthiness.
• Connect web analytics to Salesforce in partnership with RevOps to track digital activity that drives pipeline.
• Instrument lead generation campaigns for Marketing, including UTM governance, form tracking, and funnel reporting.
• Produce weekly performance reports on conversion rates, funnel health, and traffic quality.
• Own the generative engine optimization strategy for AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews.
• Implement structured data and content architecture to make pages accessible to LLMs.
• Execute AEO content updates in coordination with Marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed