Marketing & Communications - Web Developer

D'Youville University•Buffalo, NY

8d•Onsite

About The Position

D’Youville University is seeking a Web Developer to serve as the primary owner of the University’s web presence, overseeing content management, front-end development, and ongoing optimization. This role plays a critical part in ensuring our websites are accurate, engaging, high-performing, and aligned with institutional goals. As part of the Marketing & Communications team, this individual will collaborate across departments to maintain and enhance the University’s digital experience, with a primary focus on the main website and support for additional web properties.

Requirements

Bachelor’s degree in a related field or equivalent practical experience
2–5+ years of experience managing and developing websites, preferably in a CMS environment (Drupal preferred)
Proficiency in HTML, CSS, and JavaScript
Experience publishing and managing structured content within a CMS
Strong understanding of SEO best practices and web usability principles
Ability to manage multiple projects and collaborate across teams
Handle multiple tasks and priorities at once while solving problems and being innovative.
Must possess a student-centered personal philosophy.
Ability to work occasional evening or weekend hours
Uphold and abide by D’Youville University policies and procedures, including but not limited to Title IX and Information Security, including but not limited to FERPA and other state and federal guidelines and mandates.
This position demands accuracy, honesty, integrity, and the ability to support the mission, vision, and purpose of D’Youville University.

Nice To Haves

Experience with Drupal development (themes, modules, or site building)
Familiarity with Slate or similar CRM/marketing automation platforms
Experience with Google Analytics or similar tools
Understanding of web accessibility standards (WCAG)

Responsibilities

Manage and maintain D’Youville’s primary website and related web properties
Publish and update content (text, images, video, embeds) within the CMS (Drupal)
Apply SEO and LMM (Large Language Model) optimization best practices, including metadata, internal linking, structured formatting, and content organization
Conduct regular content audits to ensure accuracy, consistency, and performance
Collaborate with campus partners to gather updates and maintain current academic and program information
Ensure all web content aligns with institutional brand standards and messaging
Develop and implement front-end enhancements using HTML, CSS, and JavaScript
Build and maintain Drupal templates, components, and modules
Support development within Slate, including landing pages and email templates
Troubleshoot and resolve website issues across web properties
Manage CMS performance, hosting, and uptime to ensure a reliable user experience
Maintain website security and respond to vulnerabilities or breaches as needed
Ensure compliance with accessibility standards (e.g., WCAG) and applicable regulations
Continuously improve site usability and functionality based on user behavior and feedback
Monitor SEO performance and search visibility
Track website analytics (e.g., Google Analytics) and recommend improvements to engagement and conversion