Web Content Strategist

University of Dayton • Dayton, OH

2d • Hybrid

About The Position

The Web Content Specialist helps communicate the University of Dayton’s distinctive stories and attributes – from faith and community to academics and experiential learning. This position is responsible for writing and arranging content (text, photos, videos, stats, etc.) on the University’s website and intranet in a way that is impactful and inspiring -- and drives user engagement. This is not a technical position; knowledge of HTML is not necessary. Rather, this position requires someone who can clearly and concisely communicate ideas, think creatively and strategically, organize content so it is meaningful and useful to our target audiences, and optimize content in light of emerging technologies like AI. In partnership with colleagues across campus, the Web Content Specialist will ensure content on UD websites aligns with the University's strategic priorities, helps drive admissions efforts, engages alumni, encourages philanthropy, supports brand messaging and informs the campus community. This position will also identify ways to streamline web content and assist in executing the University's overall digital marketing strategy. Inclusion and belonging are among the core values of the Division of University Marketing and Communications. We aim to authentically and intentionally represent all forms of diversity in the UD community in our marketing and communications. The Web Content Specialist reports to the Associate Director of Web and Digital Marketing. Hybrid work arrangement is available.

Requirements

• Bachelor’s degree.
• Two years experience managing web or editorial content.
• Strong written communication skills, as demonstrated in writing samples.
• Strong attention to detail.
• Ability to engage audiences and communicate complex ideas clearly and concisely.
• Ability to shepherd projects from concept to completion.
• Time management skills, including the ability to meet deadlines and manage multiple projects simultaneously.
• Currently authorized to work in the United States on a full-time basis.

Nice To Haves

• Experience in higher education or an agency environment.
• Familiarity with web site best practices (e.g., for writing, page layout, calls to action, information architecture, image sizes, etc.).
• Knowledge of web content accessibility guidelines (e.g., WCAG).
• Knowledge of AEO best practices.
• Ability to generate innovative solutions to marketing and communication challenges.
• Ability to effectively develop collaborative partnerships.
• Experience with a content management system.
• Familiarity with Google Analytics.
• Ability to promote inclusive excellence in the workplace.
• Knowledge of and sensitivity to a Catholic, Marianist work environment.

Responsibilities

• Writing and arranging content (text, photos, videos, stats, etc.) on the University’s website and intranet.
• Ensuring content on UD websites aligns with the University's strategic priorities.
• Helping drive admissions efforts.
• Engaging alumni.
• Encouraging philanthropy.
• Supporting brand messaging.
• Informing the campus community.
• Identifying ways to streamline web content.
• Assisting in executing the University's overall digital marketing strategy.
• Representing all forms of diversity in the UD community in marketing and communications.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level