Web Content Specialist

Ken Garff Automotive Group • Salt Lake City, UT

1d

About The Position

We are looking for a Web Content Specialist to assist the Ken Garff Automotive group maintain and optimize our dealership websites and web-based marketing strategy. This role will be responsible for creating an exceptional user experience for our customers as they search for a new vehicle on our digital showrooms. You will work closely with regional marketing teams to coordinate marketing objectives and web projects. You're in for a great ride (excuse the car metaphor) We're not your standard dealership or group of dealerships and we're pretty darn proud of that. We're out to do things differently. We want to consistently change, grow, and progress. For that reason, our employees are proud of where they work. Our history is rich in the tradition of doing things differently. It began with Ken Garff himself. It continued through all of those who followed Ken and is alive and thriving today. If you are having any issues with applying please reach out to our recruiting team at [email protected] . Include in the email what state you are applying in. Thank you for your patience!

Requirements

• 1-2+ years in web content management
• Google Analytics experience
• Google Tag Manager experience
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Live Ken Garff values of R.I.G.H.T Respect, Integrity, Growth, Humility, Teamwork

Nice To Haves

• HTML and CSS experience (preferred)
• Automotive marketing experience (preferred)

Responsibilities

• Maintain dealership websites with accurate inventory, pricing, specials and content
• Work closely with website platforms Dealer Inspire, and Dealer.com
• Work closely with inventory providers to ensure accurate inventory and pricing models
• Work closely with Regional Marketing Managers to update monthly offers and content
• Create custom landing pages
• QC websites for UI/UX optimization
• Manage support requests
• Communicate changes and timelines for web support help
• Identify opportunities for site improved performance
• Update Google Tag Manager and publish new tags
• Manage Google Analytics account and ensure data is reporting accurately
• Analyze heatmaps for customer engagement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level