Web and Digital Experience Manager

7-Eleven • Edmonton, AB

4d • CA$70,000 - CA$107,500 • Hybrid

About The Position

7-Eleven is seeking a customer-obsessed and data-driven Manager, Web & Digital Experience to be responsible for the end-to-end management, performance, and optimization of 7-Eleven Canada’s digital ecosystem. This role ensures all website and app experiences – including 7-Eleven.ca, SpeakOut, 7Rewards, 7Now, and future digital products – deliver best-in-class usability, performance, and brand consistency. Reporting to the Sr. Manager, Digital & E-Commerce, this role leads the Canadian web and digital platform experience, partners closely with U.S. product and development teams, and provides strategic oversight and technical leadership of UX/UI quality across all customer-facing digital touchpoints. This role also provides operational oversight of digital platform functionality, content management systems, digital integrations, and web performance optimization across owned digital properties. This role also directly manages and coaches the Specialist, Web & Digital Experience to deliver seamless and conversion-driving digital experiences.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field; advanced training or certifications in product management, UX/UI, SEO/SEM, or analytics are strong assets.
• 5+ years of experience in digital product management, platform ownership, or web/app optimization — ideally in retail, convenience, QSR, or consumer brands.
• A passion for starting with the customer and building a customer- and data-obsessed digital team.
• Strong technical capabilities with the ability to lead digital platform optimization, web operations, and customer-facing digital experiences within CMS-driven environments.
• Strong understanding of CMS platforms, UX/UI design principles, and mobile app ecosystems.
• Knowledge of website architecture, digital integrations, responsive web behavior, technical SEO, and digital release processes.
• Experience collaborating with developers, agencies, or technical platform teams to deliver digital enhancements and troubleshoot platform issues.
• Demonstrated experience in SEO/SEM strategy, web analytics, and digital performance measurement.
• Proficiency with digital analytics tools and reporting platforms.
• Strong project management capabilities with a proven ability to manage multiple priorities simultaneously.
• Excellent communication, stakeholder management, and cross‑functional collaboration skills.
• Experience leading teams and managing direct reports.

Responsibilities

• Manage and own the full lifecycle, performance, optimization, and content for 7-Eleven.ca and the SpeakOut websites, ensuring alignment with business priorities and content strategy.
• Define the Canadian web and digital platform strategy aligned with business objectives and content strategy, including SEO, user experience, conversion optimization.
• Ensure platforms deliver exceptional UX/UI, fast performance, accessibility compliance, and strong alignment with brand and business goals.
• Oversee integrations between Canadian web properties, the 7Rewards app, 7Now delivery experiences, and future digital channels (e.g.,7Merch, e-commerce initiatives).
• Oversee platform operations including CMS governance, release coordination, digital workflows, and support for ongoing platform stability and performance.
• Provide UX/UI leadership across all owned digital platforms, validating design feasibility within CMS and platform templates.
• Guide the Specialist, Copywriter, Graphic Designer, and marketing stakeholders to ensure cohesive, on-brand digital experiences.
• Collaborate with U.S. development teams and external design partners to align on technical capabilities, design direction, and roadmap priorities.
• Provide guidance on technical feasibility, CMS limitations, responsive behaviour, and implementation requirements during digital project planning and execution.
• Own and manage digital performance KPIs for all Canadian web properties, including engagement, conversion, task completion, site speed, SEO/SEM performance, and user behaviour.
• Lead ongoing performance analysis dashboards, and monthly reporting, translating insights into optimization recommendations.
• Monitor and provide recommendations for improvements related to site speed, technical SEO health, mobile performance, accessibility compliance, and customer experience optimization.
• Lead SEO strategy through regular audits, content optimization, and technical improvements to grow rankings for key commercial and high-intent terms (e.g., “coffee near me,” “pizza near me”).
• Partner with agency and internal teams to execute SEM strategy, including performance monitoring, landing page optimization, and alignment with search demand trends.
• Embed SEO/SEM best practices into content development, campaign briefs, and digital initiatives.
• Ensure that online store listings are kept up-to-date and optimized.
• Partner with internal and external teams to support technical SEO implementation, metadata governance, URL structure management, and search optimization best practices.
• Develop and maintain a Canadian digital platform product roadmap aligned with business priorities, marketing strategy, and U.S. development timelines.
• Represent Canadian business needs in monthly U.S./Canada digital meetings, advocating for enhancements that improve customer experience and operational efficiency.
• Collaborate with technical, agency, and platform partners to prioritize enhancements, resolve operational issues, and support platform evolution.
• Directly manage and coach the Specialist, providing clear priorities, feedback, and development support.
• Champion a culture of data-driven decision-making, customer-centric design and continuous optimization within the marketing team.

Benefits

• For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
• For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager