Web Analytics & Personalization Developer

Colgate • Piscataway, NJ

2d • Onsite

About The Position

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. The Global Information Technology’s Global Application and America’s Marketing group invite applicants for a web analytics & personalization developer. This role is integral to supporting our first-party data strategy within the marketing department through the generation, storage, reporting, and analysis of web traffic and user experiences to derive actionable insights. This position is based out of the Piscataway, NJ location. Work visa sponsorship is not available for this position.

Requirements

• Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience
• Expert knowledge of Google Analytics and Google Tag Manager
• 3+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required
• 3+ years of experience with web analytics process design, implementation and documentation management experience

Nice To Haves

• 3+ years of experience in JavaScript, HTML, CSS, and jQuery, with specific expertise in Single Page Applications (SPA) and Google Apps Script.
• 1-2 years of hands-on experience with Adobe Target, Adobe Experience Manager (AEM), and data manipulation using SAS/SQL.
• Proven track record of implementing and managing complex tagging strategies across large, enterprise-level web properties.
• Demonstrated ability to discover and analyze complex data sets and translate those findings into clear, actionable business insights.

Responsibilities

• Lead the end-to-end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices.
• Act as the internal expert for GA4 and GTM, writing custom JavaScript when necessary to implement, debug, and troubleshoot complex site tags.
• Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations.
• Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams.
• Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations.
• Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights.

Benefits

• medical
• dental
• vision
• basic life insurance
• paid parental leave
• disability coverage
• participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements
• a minimum of 15 vacation/PTO days
• 13 paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level