Web Analytics Lead

Colgate•Piscataway, NJ

10d•Onsite

About The Position

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. We are excited to invite applications for the position of Senior Manager, Web Analytics within our Global Information Technology’s Global Application and America’s Marketing Team. Operating within the world’s leading Oral Care Company, we are leveraging some of the leading cloud based marketing technology to digitally connect. You will be responsible for directing the lifecycle of website tagging initiatives, ensuring robust tracking implementation to empower enterprise-level, data-driven insights. This position is based out of the Piscataway, NJ location. Work visa sponsorship is not available for this position.

Requirements

Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field
7+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required with at least 4 years in a leadership or managerial role
3+ years of experience with web analytics process design, implementation and documentation management experience
Expert knowledge of Google Analytics and Google Tag Manager both client-side and server-side

Nice To Haves

5+ years of hands-on web development experience (JavaScript, HTML, jQuery, Google Apps Script) combined with SQL and Snowflake capabilities for data analysis.
Proven experience implementing enterprise-level tagging and cookie consent banners (e.g., OneTrust), backed by a strong understanding of tag governance and global data privacy laws.
Skilled in applying Agile/Sprint methodologies to manage backlogs and project execution using ticketing systems like JIRA and Google Workspace for real-time global collaboration.
Exceptional written and verbal communication skills with a track record of translating complex technical metrics into compelling stories and actionable executive-level strategies.
Strong organizational, time-management, and cross-functional leadership skills to manage multiple priorities and align global stakeholders across complex organizations.

Responsibilities

Oversee the end-to-end digital web analytics roadmap, ensuring tag governance and tracking accuracy that fuels global marketing precision and efficiency.
Direct the lifecycle of website tagging initiatives, overseeing backlogs and resource allocation, and ensuring consistent implementation standards.
Build and maintain a long-term analytics roadmap in partnership with business stakeholders.
Partner with development teams to ensure analytics tagging and implementation standards are followed, including development of data layer strategies.
Drive a self-service data culture by automating reporting workflows and empowering stakeholders with actionable, user-friendly insights.
Champion rigorous data governance, proactively identifying and resolving data integrity issues to ensure a single source of truth for global marketing performance.
Assess, manage, and support website data privacy compliance and governance.
Implement and improve website tagging processes, including managing JIRA workflows, ticketing, and SLAs.
Effectively communicate complex analytical findings to both technical and non-technical stakeholders to influence business strategy.