Wealth Communications Lead, Vice President

Citi • New York, NY

4d • $129,840 - $194,760 • Onsite

About The Position

The Enterprise Services and Public Affairs (ESPA) Global Communications team is dedicated to enhancing and protecting Citi's reputation across all businesses and brands. We achieve this through communication with diverse stakeholders, including our colleagues. Our nimble team manages a broad spectrum of responsibilities, from executive communications and public engagements to corporate reputation programs and business-specific support, serving as company spokespeople and driving internal communications for a global workforce. We work closely with senior leadership and internal partners worldwide. Within this framework, the Wealth Communications team specifically focuses on strengthening the reputation of the businesses, products and functions of Citi Wealth. Our mission is to engage key audiences through comprehensive communication strategies that support key business objectives, particularly in high-growth areas like U.S. Retail Banking and Citigold. Across all our efforts, we embody a high-energy, collaborative, and results-oriented culture. We seek proactive individuals who can anticipate needs, think critically, solve problems effectively, and maintain high professional standards with strong judgment and thoughtful work product. We approach every task with a client-service mindset, striving for excellence with enthusiasm and a positive attitude.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
• 6+ years’ relevant experience in corporate communications, public relations, or marketing communications, preferably within the financial services industry or with a focus on retail banking/wealth management.
• Proven track record of developing and executing successful communication strategies across multiple channels (media relations, social media, internal communications).
• Demonstrated ability to manage media relationships and handle inquiries effectively.
• Experience developing compelling video scripts and digital content.
• Exceptional written and verbal communication skills, with the ability to articulate complex financial concepts clearly and persuasively for diverse audiences.
• Strong project management and organizational skills, including the ability to manage multiple priorities and meet tight deadlines in a fast-paced environment.
• Proactive, creative, detail-oriented, and highly organized, with a strong work ethic and a positive, collaborative attitude.

Responsibilities

• Develop and execute comprehensive communication strategies for U.S. Retail Banking and Citigold, with a focus on driving growth in the Citigold and Mortgage segments.
• Manage media relations for the U.S. Retail Banking and Citigold businesses, engaging with reporters and handling media inquiries.
• Oversee social media content strategy and execution for key wealth initiatives, monitoring engagement trends and collaborating with internal teams for content sourcing.
• Lead internal communications efforts to inform and engage colleagues on U.S. Retail Banking and Citigold priorities, strategies, and achievements.
• Develop and draft a wide range of communications materials, including media pitches, press releases, internal talking points, video scripts and web content.
• Partner with senior leaders and subject matter experts to align communication efforts with business objectives.
• Collaborate with external agencies and internal teams on event planning, project management, and the amplification of communications across various channels.
• Proactively identify communications opportunities and challenges, and develop innovative solutions to enhance visibility and reputation.
• Assist in managing issues and crisis communications that may impact the reputation of U.S. Retail Banking or Citigold.
• Leverage qualitative and quantitative insights to measure the effectiveness of communication strategies and refine approaches.

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level