Wealth Business Advisor II

Truist•Miami, FL

1d•Onsite

About The Position

Develop and maintain a portfolio of financially complex and important revenue generating client relationships within the defined Business Owner segment within the Truist footprint. Utilize objective and sound personal financial planning and financial advisory concepts to provide an integrated delivery of a broad range of wealth products and services including financial planning, investment management, personal trust and estate planning, insurance and risk management services, strategic credit, and general banking services to that are relevant and tailored towards the high net worth business owner client segment. Effectively partner with the Wealth Advisors to develop business owner relationships through the utilization of WRAP (Wealth Relationship and Advisory Process).

Requirements

Bachelor's degree with a concentration in business, accounting, finance, banking or equivalent education and related training
Minimum of ten years of experience working with affluent and high net worth clients dealing with banking, investments, or financial planning or equivalent experience in outside sales and/or relationship management
Minimum of ten years of business and retail lending experience
Advanced knowledge of a broad range of personal financial planning/advisory and investment management/asset allocation concepts and understanding of retail credit and traditional retail bank products for the affluent market
Strong interpersonal, sales and relationship management skills
Strong written, verbal and presentation skills
NASD Series 7,66 or equivalent licenses (or completion within first 90 days of employment)
Applicable state and health licenses
Must be SAFE Mortgage Licensing Act compliant within 30 days of employment in this role, including new or transfer of registration, and applicable NMLS acceptable background check
Demonstrated proficiency in basic computer applications such as Microsoft Office software products
Ability to travel, occasionally overnight

Nice To Haves

Master's degree in business, accounting, finance, or banking
Completion of established management or career development program such as Truist's Leadership Development Program (LDP) or Truist Banking School
Completion or enrollment in professional level certification programs such as Chartered Financial Analyst (CFA), Certified Financial Planner (CFP), Accredited Asset Management Specialist, Certified Trust and Financial Advisor, Chartered Life Underwriter or Certified Public Accountant (CPA)

Responsibilities

Serve as the primary point of contact, integration and responsibility for high net worth business owner clients.
Sell, deliver and provide ongoing service for a broad range of fee income and retail banking products and services appropriate to high net worth business owner clients.
Deliver a level of personalized, attentive service that clients deem outstanding.
Develop and deliver video (primary) and in person presentations to small and large groups alike, in order to demonstrate and train on the value of a Wealth Business Advisors relationship with both internal partners and external clients.
Establish and periodically update understanding of client financial needs and conditions based upon sound profiling and personal financial planning analysis.
Work with clients and prospects to coordinate the information gathering and delivery of financial plans utilizing Wealth Financial Planning Process.
Work with the client and appropriate internal and external partners to implement solutions.
Meet revenue growth, profitability, and retention goals by developing new clients in partnership with Wealth Advisors and Commercial RMs and expanding services to existing clients.
Successfully participate in the WRAP (Wealth Relationship and Advisory Process) and the Truist Decathlon sales management process, which includes, but is not limited to, the delivery of the Perfect Client Experience behaviors, support of the Truist segmentation models, full use of the automated sales process and support of referral processes and guidelines.
Monitor, maintain and update sales activity, pipeline and other pertinent information using the bank's client relationship management (CRM) system.
Ensure Credit and Banking Solutions are delivered and serviced with a "perfect client experience".
Demonstrate expertise in all Truist capabilities that are relevant to business owners (BTAG, Leadership Institute, BAG, etc.).
Partner closely with Wealth Advisors, Wealth Regional Directors, Commercial and Business Banking Relationship Managers, and Regional Presidents to identify appropriate prospects and develop on-going communication with these partners.
Establish and maintain mutually beneficial business relationships with centers of influence such as internal regional partners (e.g. Wealth Advisors, Business Servicing Officer (BSOs), Corporate Relationship Managers, local advisory board members), and organizations that will enhance business development efforts.
Establish and maintain excellent working relationships with various product and service specialists (IRM partners) who are designated to support client service and development efforts.
Ensure an integrated and seamless approach to developing, servicing and enhancing client portfolio.
Serve as an advocate for clients with other business units.
Source Wealth Lending opportunities and work with Wealth Lending Officer to evaluate and extend credit and terms in accordance with Truist lending policy.
Keep abreast of changing economic, legal, financial planning, investment trends and general market and business issues impacting affluent clients.
Serve as a personal financial planning/advisory resource for clients, their attorneys and CPAs.
Participate in the ongoing implementation and development of the Truist Wealth program, including processes, products, services and operating policies and procedures.