Waze Marketing Manager

Google•New York, NY

13d

About The Position

As a Marketing professional, you are a fully dedicated business leader with the opportunity to shape the future of Waze. You take part in the complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the direction of Waze, while helping it grow and engage its loyal user base. This means you work with a cross-functional team across sales, corporate communications, legal, web, product development, engineering and more. The role will enable you to shape Waze's development process, organize product launches from beginning to end and form future marketing strategy. At Waze, we leave all egos at the door and concentrate on the job at hand. We value passionate, down to earth, “can do” people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for the type of person who feels uncomfortable when a day goes by without achieving something impactful. Someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people drive worldwide. Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers users to contribute road data and edit Waze maps to improve the way we move about the world. As the social navigation pioneer, Waze leverages mobile technology and a passionate global community to redefine expectations of today’s maps.

Requirements

Bachelor’s degree or equivalent practical experience.
Experience leading cross-functional teams and managing multi-stakeholder projects.
6 years of relevant work experience in BtoC (Business-to-Consumer) Marketing or Program Management.

Nice To Haves

Experience in the tech industry with an understanding of consumer apps, feature development, and the nuances of working with product teams.
Experience with data analysis to interpret information, prioritize initiatives, and optimize in-app experiences.
Experience managing program-level budgets and vendor and agency ecosystems.
Experience owning projects and applying problem-solving skills.
Proven ability to translate market research, cultural insights, and brand pillars into scalable content programs that drive business growth.

Responsibilities

Define the overarching program goal and Go-To-Market strategies, ensuring all initiatives remain strictly aligned with Waze’s core business priorities and long-term growth objectives.
Serve as the primary liaison between Product, Engineering, Data Science, and Marketing to secure buy-in and integrate program value into the broader product roadmap.
Author and maintain critical program documentation, including strategic roadmaps and operational playbooks, while managing recurring meeting cadences and tracking cross-functional action items.
Oversee global content initiatives and partnership models to uphold creative standards and ensure all in-app content adheres to rigorous brand guidelines.
Manage the program budget through precise forecasting and PO processing, while monitoring success metrics to produce detailed monthly performance and risk reports.