Walmart Shopper Intelligence Director

PepsiCo•Rogers, AR

5d•$132,200 - $262,400•Onsite

About The Position

This role architects the future of growth with our top customers by translating shopper behavior into scalable strategy, breakthrough activation, and connected execution. It sits at the intersection of insights, commercialization, and omnichannel demand — turning signals into systems that drive measurable impact across the portfolio.

Requirements

Ability to define end-to-end shopper strategies tied to category & customer growth
Proven track record of turning insights into Innovation pipelines, Activation strategies, and Assortment & merchandising decisions
Deep expertise in Shopper behavior analysis, segmentation, and trend identification, Synthesizing multiple data sources (POS, panel, loyalty, digital, retail media)
Strong command of BI and analytics tools (e.g., Power BI, Tableau) as well as Syndicated data sources (Circana, Nielsen, Numerator, Scintilla)
Experience designing shopper journeys and conversion strategies across touchpoints
Working knowledge of: Retail media ecosystems, Digital commerce levers, In-store activation & path-to-purchase dynamics
Ability to connect brand, shopper marketing, and commerce into one system
Proven ability to build repeatable frameworks, playbooks, and scalable models, Move from insights → systems → enterprise adoption
Experience operationalizing strategies, not just defining them
Strong track record of influencing across: Sales, Marketing, Commerce, Finance, & Category Teams
Ability to align multiple stakeholders without direct authority
Experience working in highly matrixed organizations
Exceptional ability to translate complex data into clear, persuasive narratives, and influence senior leadership decision-making
Executive presence and ability to shape customer-facing sell stories
Experience leading and developing teams
Ability to build next-generation capabilities in insights and analytics
Bachelor's degree required
10+ years in Shopper Insights, Commercial Insights, Category Management, or Analytics within CPG or retail
Proven experience translating shopper/consumer insights into commercial strategies and growth outcomes
Demonstrated leadership in omnichannel environments (in-store, eCommerce, retail media)

Nice To Haves

Experience working directly with large retailers (e.g., Walmart, Sam’s Club) preferred

Responsibilities

Define and lead the end-to-end shopper strategy across priority growth pillars—grounded in real behavior, not assumptions. Build durable platforms that unlock long-range growth with the retailer and create competitive advantage.
Design and operationalize a modern conversion playbook that seamlessly integrates brand, shopper marketing, and digital commerce. Move beyond campaigns to create repeatable systems that accelerate conversion across every touchpoint.
Create a fully connected insights strategy that links category vision to action—bridging big bets, innovation pipelines, customer sell-in moments, and omnichannel execution. Ensure every initiative ladders up to a cohesive growth narrative.
Lead a best-in-class understanding of shopper behavior at the total retailer level—translating macro insights into precise, high-impact opportunities within the business. Elevate insights from reporting to decision-making fuel.