VP, Strategy and Business Development

Virta Health

1d•$243,936 - $285,000•Remote

About The Position

The Vice President of Market Strategy and Business Development is responsible for leading the organization's strategic growth initiatives. This includes understanding, interpreting and communicating market demands, and collaborating on how Virta should address them today and in the future. It also includes the development of novel, new business opportunities and partnerships. This leadership role must impact both internal and external stakeholders - aligning key team members/departments and focuses on identifying emerging markets, shaping go-to-market strategies, building strategic partnerships, and driving revenue growth through innovative business development approaches.

Requirements

15+ years of experience in strategy, business development, or commercial leadership, with at least 5+ years in a senior leadership role (Director/VP level or equivalent)
Proven track record of balancing strategy and personal execution to drive revenue growth through new market entry, partnerships, or new product commercialization, including ownership of initiatives that resulted in measurable revenue impact (e.g., $XM+ deals, new segment expansion, or material pipeline creation)
Deep experience in healthcare, digital health, or health plans/employers ecosystem, with strong understanding of payer dynamics, benefits strategy, and/or value-based care models
Demonstrated success sourcing, structuring, and closing complex partnerships or enterprise deals, including negotiation and post-deal execution/integration
Experience leading cross-functional strategy and execution across Sales, Product, Marketing, and Finance, with a track record of influencing without authority and aligning senior stakeholders
Strong strategic and analytical thinking skills, with the ability to translate market insights, financial models, and competitive dynamics into actionable business strategies and product/commercial decisions
Experience building and leading high-performing, multi-disciplinary teams, including clear role definition, prioritization, and performance management
Executive presence and communication skills, with the ability to influence internal leadership and represent the company externally with partners, clients, and investors

Nice To Haves

Learn Virta’s products, positioning and market; shadow key cross-departmental interactions; build relationships/understand roles of peers & team (within first 30 days)
Begin hand-off/leadership with CCO, of key meetings and execution work such as Product-Commercial Monthly, Quarterly Strategy memo & training (within first 60 days)
Own & improve role and begin impacting output (within first 90 days)

Responsibilities

Develop and lead comprehensive market entry and expansion strategies across regions, channels, and customer segments.
Analyze trends, customer behavior, competitive dynamics, and regulatory environments to inform strategic direction. Prioritize and align external signal to Virta’s existing strategy and areas of focus as appropriate.
Identify white space opportunities and translate insights into actionable strategic plans.
Source, evaluate, and negotiate strategic partnerships, alliances, and joint ventures that drive profitable growth and market penetration.
Oversee the full lifecycle of business development efforts, from lead generation to deal close and post-integration.
Foster and maintain strong relationships with key external stakeholders, including potential clients, partners, and investors.
Collaborate with Sales, Marketing, and Product Development teams to align business development strategies with company objectives.
In partnership with Product Development, support trade-off and prioritization for client-product roadmap and commitments that maximize commercial impact from available resourcing.
Support the creation of business cases and value propositions for new markets, solutions, or customer segments. As needed, roll-up sleeves on requirements confirmation to assure fit between Product Development & market needs.
Drive initiatives to increase customer acquisition, retention, and lifetime value.
Partner with senior leadership to set growth targets and prioritize strategic initiatives.
Provide thought leadership and influence across departments to align teams around strategic goals.
Lead internal cross-functional teams to ensure seamless execution of market expansion and business development initiatives.
Lead Commercial Strategy function, including Business Development, Actuary, and Solution Architects
Assure clarity of role definition and expected organizational impact
Develop a team of highly focused, valuable contributors who collectively accelerate the commercial outcomes in both sales and retention.