VP, Strategic Partnerships – Home Care

Care Advantage Inc. Corporate•Washington, DC

1d•Remote

About The Position

Care Advantage is seeking a VP, Strategic Partnerships to build and drive a new, enterprise-wide partnership strategy. This role is crucial for unlocking millions in revenue through Long-Term Care Insurance (LTCi), Veterans Affairs (VA) and Veterans networks, and emerging channels like workers' comp, PACE, and employer-sponsored eldercare. The position offers high visibility, direct executive access, and measurable revenue ownership. This is a build role where the individual will create, scale, and own new revenue channels from scratch, rather than managing existing relationships. The company, Care Advantage, Inc., is a Richmond, Virginia-based, private equity-backed home healthcare platform founded in 1988, now one of the largest providers in the Mid-Atlantic and Southeast with over 40 locations and thousands of employees. They offer a full range of services across Medicaid, private pay, and insurance channels, with a strong focus on private duty care.

Requirements

10+ years in business development, partnerships, or channel sales.
3+ years in senior-level leadership or strategic IC roles.
Proven track record of driving measurable revenue through partnerships.
Industry exposure to LTCi, VA programs, or healthcare services.
Executive presence with ability to influence senior stakeholders.
Must be located on the East Coast.
Willingness for extensive travel to MD, DC, DE, and VA.

Nice To Haves

Experience inside LTCi carriers or brokerage ecosystem.
Experience inside VA or government-funded healthcare programs.
Experience in managed care or post-acute services.
Knowledge of home care workflows and reimbursement.
Knowledge of PACE, workers' comp, or employer-based benefits.
Experience with CRM-driven sales management (Salesforce or equivalent).

Responsibilities

Build Strategic Revenue Channels by owning the full lifecycle from identification to revenue realization, including LTC Insurance (LTCi), VA & Veteran Ecosystem, and Non-Traditional Growth Channels (workers' compensation payors, auto liability insurers, PACE programs, hospital discharge networks, employer-sponsored caregiver benefits).
Establish preferred-provider agreements with top LTCi carriers and create sustainable referral pipelines from claims activation.
Expand Care Advantage's footprint in the VA Community Care Network and build relationships across VA Medical Centers (VAMCs), Veterans Service Organizations (DAV, VFW, American Legion), and veteran nonprofits and state agencies.
Open new pathways through workers' compensation payors, auto liability insurers, PACE programs, hospital discharge networks, and employer-sponsored caregiver benefits.
Develop high-trust referral networks including attorneys, care managers, and advisors.
Own Pipeline → Revenue Conversion by building a disciplined, CRM-driven pipeline with clear stage gates, forecasting revenue, and tracking performance against targets.
Drive real outcomes such as new client starts, billed PD hours, and long-term partner value.
Act as a Market Leader by representing the company in enterprise, carrier, and government conversations, building executive-level credibility, and positioning Care Advantage as the partner of choice.
Align Strategy with Execution by partnering with operations, intake, finance, and executive leadership to ensure every referral translates into care delivery and revenue.
Identify M&A, white-label, and scale opportunities with leadership.