VP Strategic Accounts, Chains & General Market (50751)

Welbilt•Coppell, TX

4d•Onsite

About The Position

The VP, Strategic Accounts – Chains & General Market is responsible for developing and implementing sales strategy, leading sales teams and processes, and achieving revenue targets across all sales channels—including key accounts, strategic dealers, rep groups, and chain sales. This role oversees account management, sales training, and sales operations/administration for specified key accounts within the assigned area. The VP establishes and executes strategies with short- to mid‑term impact on business results and develops plans to optimize the function and talent required, working closely with Rep Agents. Key responsibilities include planning, developing, and delivering sales strategies for products/services and associated brands; evaluating and managing product/brand P&L (budgeting, expenditures, profitability, ROI); and ensuring product volume and profit targets are achieved. This role manages relationships with key customers, including strategic dealers, targeted chain accounts, and rep partners. MAJOR ACCOUNTABILITY: Drive sales activities and growth for assigned reps, chains, and strategic dealers within the region. Lead execution of customer and sales strategies in alignment with company policies, processes, and procedures. Build and strengthen relationships with key internal and external business partners to deliver industry‑leading customer solutions. Develop and maintain strong relationships with assigned accounts across the Welbilt portfolio. KEY TASKS & RESPONSIBILITIES: Implement defined sales policies, processes, and procedures consistently across the region. Build relationships with key business partners (buying groups, dealers, consultants, reps, chains, authorized servicers, factories). Develop sales strategies and tactics and lead execution to achieve financial targets and objectives. Create annual sales plans with regional and individual targets. Collaborate regularly with Product Management, Marketing, Culinary, and Aftermarket Service to deliver customer solutions. Respond promptly and effectively to issues and inquiries from assigned customer accounts.

Requirements

Bachelor’s degree in business, marketing, or a related field, with a minimum of 15 years of experience in chain accounts.
Extensive sales and commercial experience in chain accounts is required.
In lieu of a degree, a minimum of 19 years of experience in chain accounts with extensive sales and commercial experience will be considered.
Strong industry knowledge.
Excellent negotiation and communication skills.
Solid business and financial acumen.
High proficiency with Microsoft Office and digital communication tools.
Strategic thinker with strong written and verbal communication skills.
Extensive experience and comfort with public speaking and presentations.
Broad business perspective informed by multi-chain experience.
Strong problem-solving skills and an innovative mindset.
Solid understanding of company and brand rebate and incentive programs.
Ability to travel up to 75%.
Ability to work non-traditional hours (early mornings/late evenings) for customer meetings or events.
Regular use of remote communication tools (cell, laptop, mobile devices).
Ability to work weekends as required.
Must be able to speak clearly, hear effectively, and sit for extended periods.
Extended standing may be required during customer visits.
Must be able to lift up to 50 lbs.
Expected to consistently operate in alignment with company core values.

Nice To Haves

Experience in the commercial food service equipment industry is preferred.

Responsibilities

Develop and implement sales strategy, leading sales teams and processes, and achieving revenue targets across all sales channels.
Oversee account management, sales training, and sales operations/administration for specified key accounts.
Establish and execute strategies with short- to mid-term impact on business results.
Develop plans to optimize the function and talent required, working closely with Rep Agents.
Plan, develop, and deliver sales strategies for products/services and associated brands.
Evaluate and manage product/brand P&L (budgeting, expenditures, profitability, ROI).
Ensure product volume and profit targets are achieved.
Manage relationships with key customers, including strategic dealers, targeted chain accounts, and rep partners.
Drive sales activities and growth for assigned reps, chains, and strategic dealers within the region.
Lead execution of customer and sales strategies in alignment with company policies, processes, and procedures.
Build and strengthen relationships with key internal and external business partners.
Develop and maintain strong relationships with assigned accounts across the Welbilt portfolio.
Implement defined sales policies, processes, and procedures consistently across the region.
Build relationships with key business partners (buying groups, dealers, consultants, reps, chains, authorized servicers, factories).
Develop sales strategies and tactics and lead execution to achieve financial targets and objectives.
Create annual sales plans with regional and individual targets.
Collaborate regularly with Product Management, Marketing, Culinary, and Aftermarket Service to deliver customer solutions.
Respond promptly and effectively to issues and inquiries from assigned customer accounts.