VP / Sr. Director of Brand Marketing

Beam Organics•New York, NY

86d•Hybrid

About The Position

Beam is looking for a senior brand leader to shape how we show up in the world — and how that shows up in the business. Reporting to the Chief Growth Officer, you'll lead our owned channels (PR, organic social, and experiential), our partnerships and brand activations, and the brand voice that runs through every product story we tell. This role sits where brand craft meets commercial impact. You'll set the strategy, lead the teams and agencies behind it, and build a brand that people feel — and that the business can feel too. Beam is at an inflection point. The person in this seat will shape how millions of people come to know, trust, and love this brand for years to come.

Requirements

10+ years in brand marketing or communications
4+ years leading teams at the senior or director level
Brand leader with commercial fluency
Experience building or leading a PR function
Experience earning top-tier media relationships
Experience landing coverage that means something
Experience with organic social, with a point of view on how brands show up authentically in culture
Proven experience across experiential, partnerships, and licensing, from strategic fit to flawless execution
Experience crafting positioning and messaging that turns product benefits into ownable narratives
Experience using consumer insight to sharpen brand guidelines, creative direction, and the work itself
Experience partnering with performance, retention, and growth teams
Experience guiding copy, voice, and creative direction with instinct, taste, and conviction
Experience presenting to and influencing senior stakeholders
Experience creating structure, process, and alignment from scratch
Background in consumer products, wellness, CPG, or high-growth DTC strongly preferred

Responsibilities

Recruit, develop, and lead a high-performing in-house brand team spanning owned channels, brand partnerships, and customer insights.
Own and evolve Beam's brand guidelines, using consumer insight to keep them clear, usable, and alive across the company.
Lead brand campaigns and product launch storytelling from brief through measurement.
Steward how Beam sounds and how each product is positioned across the organization.
Manage PR, organic social, and experiential as one connected system, each with a distinct role, a clear KPI, and a shared mandate to build a brand people can't ignore.
Develop and steward top-tier media relationships, manage agency partners, and shape the narratives that get Beam into the conversations that matter.
Own platform strategy, content direction, and cultural relevance for organic social.
Identify and lead experiential, partnerships, and licensing opportunities that put Beam in front of the right audiences.