VP, Segment Marketing Strategist (Commercial)

Axos Bank • Woodland Hills, CA

1d • $110,000 - $145,000

About The Position

Axos Bank is seeking a strategic and results-driven Vice President of Segment Marketing Strategy to lead marketing initiatives for our Commercial Bank. Reporting to the Head of Bank Segment Strategy, this high-impact role is responsible for developing and executing innovative, data-driven marketing strategies that drive business growth, enhance brand visibility, and support lead generation across commercial banking segments. As a senior leader, you will collaborate closely with executive stakeholders, cross-functional marketing teams, and external partners to deliver best-in-class campaigns and marketing programs. You will also lead and mentor a team of marketing professionals, ensuring alignment with business goals and operational excellence.

Requirements

• Bachelor’s degree or equivalent work experience
• 12+ years of marketing experience (client-side or agency), including project management and/or experience in commercial banking or financial services
• 3+ years of experience leading direct reports and cross-functional teams
• Excellent communication and interpersonal skills, with the ability to interact with business executives
• Strong project management skills
• An objective-focused, strategic mindset
• Demonstrated self-starter with the ability to manage multiple projects and complex processes
• Highly organized, analytical, and detail-oriented with the ability to prioritize work demands, and frequently changing priorities and deadlines
• Strong technical acumen, with an understanding of marketing functions, terms, and industry standards
• Strong business acumen, with an understanding of banking industry functions, nomenclature, and industry standards
• Experience with CRM (Salesforce) and marketing automation tools such as Salesforce Marketing Cloud and Interaction Studio
• Experience with Adobe suite, including Photoshop, InDesign, Illustrator, Assets, Target, Figma and Workfront
• Efficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio)
• Experience developing and deploying account-based marketing strategies
• Willingness to travel at least 25% (could increase with seasonality or based on business needs)

Responsibilities

• Lead the strategic planning and execution of integrated marketing campaigns aligned with Commercial Bank objectives
• Oversee the development of marketing materials, manage campaigns and projects, and track performance metrics with the support of our marketing production and channel teams
• Develop and manage relationships with external partners and vendors
• Develop and manage lead generation and nurture programs
• Measure and report on the effectiveness of marketing campaigns
• Stay up to date with industry trends and best practices – always striving to keep Axos marketing deliverables best-in-class while helping streamline operations, processes, and reporting
• Review deliverables, including content, design, and various other work generated by the Marketing shared services group to ensure brand, messaging, and audience, as well as accuracy, consistency, and compliance
• With internal partners and external vendors, coordinate the content, messaging, design, and tracking of marketing efforts in paid media, email, print, direct mail, broadcast, website, social, SEO, and other vital channels
• Conduct special projects and other business or marketing support as necessary
• Manage direct reports and multiple segment/product marketing teams

Benefits

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 1,001-5,000 employees