VP, Marketing

FareHarbor-posted 2 days ago
$207,000 - $311,000/Yr
Full-time • Executive
Hybrid • Denver, CO
501-1,000 employees
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As the VP of Marketing, reporting directly to the CEO, you will build and lead FareHarbor’s first fully integrated global marketing organization. You’ll be responsible for partnering closely with our commercial teams and executing a marketing strategy that layers a strong inbound and lifecycle engine on top of our proven outbound sales and local partnership motion. You will unify and lead a global team across Lead Generation, Product Marketing, and Client Engagement to (1) accelerate the acquisition of high-quality new clients and (2) deepen client engagement by helping them better understand and leverage our products to drive revenue growth. Your work will directly impact pipeline, revenue, and the growth of FareHarbor across all regions.

  • Own the demand engine and pipeline impact
  • Deliver a step-change increase in high-intent demand globally: driving a 10x expansion in qualified inbound pipeline across all segments and regions.
  • Create integrated, multi-channel growth programs (digital, content, SEO/SEM, events, partners) that consistently generate sales-ready opportunities and materially shorten the path to revenue.
  • Improve revenue conversion by ensuring prospects move smoothly from first touch to closed-won: driven by clear qualification standards, intelligent scoring, and seamless collaboration with Sales.
  • Strengthen positioning, product marketing, and client engagement
  • Lead Product Marketing to define clear, differentiated messaging and positioning for FareHarbor’s platform, solutions, and key features.
  • Partner with Product and Commercial teams to plan and execute go-to-market for new products and enhancements, ensuring commercial impact from launches.
  • Develop and execute an industry engagement strategy (for prospects and clients) that strengthens FareHarbor’s position in the tours & activities ecosystem offline and online.
  • Champion the voice of the customer and ensure marketing reflects the realities and aspirations of operators and partners who rely on FareHarbor.
  • Oversee Product Marketing and internal enablement to ensure clear product positioning, effective go to market execution, and strong cross-team education that empowers Sales, CX, and Support to articulate and deliver FareHarbor’s value.
  • Shape and lead the marketing organization
  • Consolidate the current Product Marketing, Lead Generation, and Client Engagement under one unified marketing function with clear roles, processes, and accountability.
  • Recruit, develop, and inspire a high-performing global marketing organization, fostering a culture of accountability, creativity, and continuous improvement.
  • Define the operating model, workflows, and cadences that enable marketing to work effectively with Sales, Product, and Commercial (sales + account management) departments.
  • 10 to 15 years of progressive B2B SaaS marketing experience, including at least 5 years leading teams across areas like demand gen, product marketing, and client engagement.
  • A clear record of driving pipeline and revenue, improving conversion rates, lifting marketing sourced pipeline, and optimizing CAC and CLTV.
  • Experience marketing B2B products both within and outside the US and Canada, plus hands on experience with HubSpot and AI powered lead gen and marketing tools.
  • Strong demand gen skills for both inbound leads and client upsell and cross sell, including performance marketing, content, events, and automation.
  • A history of building and leading high performing teams in fast growing environments, raising the bar for the people around you, and creating and delivering strong departmental roadmaps.
  • Strong analytical and communication skills, and a proven ability to work with and influence senior leaders.
  • Medical, dental + vision coverage
  • 26 vacation days, 10 sick days & 12 paid holidays per year
  • Global leave benefit
  • 22 weeks paid parental leave
  • 2 weeks paid grandparent leave
  • Extended care and bereavement leave
  • Life insurance policy
  • 401k + employer matching
  • Social hours & events and team-building
  • Educational Opportunities
  • Wellness benefits (Headspace subscription & wellness webinars)
  • Work-from-home assistance
  • Hybrid friendly
  • Paid volunteer hours
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