Marketing Strategist

SMC National

7d•$60,000 - $67,000•Remote

About The Position

We are seeking a skilled Marketing Strategist with proven experience in the dental industry. This dual-role position requires a creative storyteller and analytical thinker who can craft compelling email campaigns while developing and optimizing Facebook ad strategies. The ideal candidate will understand the nuances of dental lead acquisition and will thrive in a fast-paced, collaborative environment.

Requirements

High school diploma or equivalent
Experience in Microsoft Word, Excel, and Google Docs
1+ years of experience in email marketing and Facebook ad strategy
2+ years of dental industry experience
Strong copywriting skills with ability to adapt tone
Proficiency in HubSpot or similar CRM platforms
Analytical mindset with ability to interpret campaign data
Exceptional communicator (verbal and written)
Excellent customer service
Ability to effectively manage resources
Driven to deliver results
Highly organized
Collaborative relationship builder
Possess strong attention to detail

Nice To Haves

Direct experience in marketing in the dental industry
Track record of driving measurable conversion campaigns
Familiarity with HIPAA compliance in marketing communications
Experience managing budgets and scaling paid social campaigns
Strong collaboration skills with cross-functional teams

Responsibilities

Email Marketing & Lead Nurturing:
Develop, edit, and optimize email campaigns to ensure alignment with the company's brand and voice, with a focus on driving measurable conversions.
Collaborate with the graphics team to ensure emails are visually appealing and on-brand.
Develop segmented audience strategies to customize messaging for new leads across the entire marketing funnel, as well as for lead sources.
Track performance metrics (open rates, click-through rates, conversions) and refine campaigns based on data.
Facebook Ad Strategy:
Build and manage Facebook ad campaigns, focusing on achieving quantifiable conversion goals.
Develop ad copy, creative concepts.
Integrate campaigns with HubSpot and other platforms for lead tracking and ROI measurement.
Conduct A/B testing and optimize ad performance across audiences and creatives.
Provide reporting and insights to the Director of Marketing on campaign effectiveness.
Marketing Support:
Collaborate with cross-functional teams to align campaigns with overall marketing strategy.
Stay current on dental industry trends and patient behavior insights.
Document processes and contribute to scalable marketing systems.
Ensure compliance with HIPAA and advertising regulations relevant to healthcare marketing.