VP, Marketing

Whistic • Pleasant Grove, UT

3d

About The Position

It’s an exciting time at Whistic, and we’re looking for a VP, Marketing to join our team! The VP of Marketing will report directly to the CEO and will be responsible for establishing and executing our marketing strategy, managing and scaling the marketing team, and driving the company forward as a key member of the Whistic executive team. This role is critical to ensuring our customers maximize the value of Whistic’s platform while strengthening long-term relationships that drive retention and expansion. The ideal candidate has experience leading B2B enterprise Marketing teams in the cybersecurity or SaaS space, a data-driven mindset, and a passion for customer advocacy. Whistic is a values-driven organization that cares not only about what we accomplish, but also how we accomplish our goals. Whistic’s core values are: Growth Mindset, Extreme Ownership, Customer Focused, and Driven by Results. These values guide everything we do, and we are looking for a VP, Marketing to join us who feels energized by these values. If they resonate with you, we’d love to hear from you.

Requirements

• 7+ years of progressive B2B SaaS marketing experience with demonstrated success driving pipeline generation and revenue growth
• 5+ years of leadership/management experience building and scaling marketing teams
• Proven track record scaling marketing at Series B or similar-stage companies with experience navigating the unique challenges of this growth phase
• Deep expertise in demand generation, ABM/enterprise marketing, and competitive positioning, with proven ability to create and execute strategies that win deals against established competitors
• Strong product marketing and go-to-market experience, including leading successful product launches
• Experience with product-led growth strategies and converting free/freemium users to paid customers
• Demonstrated ability to work closely with quota-carrying sales organizations, managing pipeline contribution, sales enablement, hand-offs, and SLAs
• Data-driven mindset with experience owning marketing metrics, budget, and ROI; expertise conducting A/B tests and optimizing campaigns based on performance data
• Comfortable balancing day-to-day execution with strategic thinking and long-term planning

Nice To Haves

• Experience in cybersecurity, third-party risk, or adjacent markets is a strong plus but not required
• Bachelor's degree in Marketing, Business, or Communications preferred; MBA a plus

Responsibilities

• Drive pipeline generation and revenue growth through integrated demand generation strategies across inbound and outbound channels, directly impacting sales pipeline and revenue targets
• Own and execute Whistic's competitive positioning and messaging strategy, establishing Whistic as the category leader in third-party risk management and differentiating against key competitors
• Lead enterprise and ABM marketing initiatives, partnering closely with Sales to target and convert high-value accounts through personalized, multi-touch campaigns
• Plan and execute product launches, working cross-functionally to develop go-to-market strategy, positioning, messaging, and launch campaigns that drive adoption and expansion
• Develop and optimize strategies to convert free users into paid customers to drive product-led growth
• Build a deep understanding of our customers and market to create compelling content, campaigns, and programs that support the buyer's journey from awareness to decision
• Own marketing KPIs, budget, and ROI analysis, using data to track performance, identify opportunities, and continuously optimize for pipeline growth and customer acquisition
• Serve as a key member of the Whistic executive team, contributing to company-wide strategy and assuming shared ownership of business goals
• Build, develop, and scale a high-performing marketing team across demand generation, product marketing, content, and brand functions

Benefits

• Stock options
• Medical, dental, and vision insurance
• HSA contributions
• Company paid life insurance
• Internet and wellness stipend
• Mental health benefit
• Paid parental leave
• 18 Paid Holidays
• 15 Days PTO (All available your 1st day) + 2 additional days each year of employment!
• 3 Whistic DNA Days- Company-paid "Family Day", "Self Day", & "Community Day"
• Whistic Fridays- Work ends at 3:00 PM every Friday
• A world-class culture and employee experience!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 101-250 employees